An Overview Of The Company's Business Strategy

Le Chateau is a leading Canadian specialty retailer that offers contemporary fashion apparel, accessories and footwear. Founded in 1959 by Hershel Segal, the retailer was originally named “Le Chateau Men’s Wear”. The name was

There are stores not only in Europe but also in North America, Middle East, and Caribbean and Asia- all are 253 stores in 24

Before we can talk about the Strategy Hudson Bay uses we must first answer the the question of what a Corporate and Business Strategy is and how The Bay inaugurates this into their company;

Use of their efficient R&D team to develop new products quickly to respond to new distribution channels demands. We also use of experience and knowledge to create and address the specific needs of new segments of the market. Ex. Female athletes and children. WO Strategy, overcoming weaknesses by

Today the chain of stores span over 500 individual stores in 11 countries across the world, namely (apart from Canada), Brazil, Panama, Trinidad and Tobago, Australia, New Zealand, United States of America, United Kingdom, France, India, and Singapore.

While they will increasingly care more about how they live than how they look, women now ages 37 through 57 will likely continue to consume apparel with gusto, fortified by their having the most disposable income of any U.S. generation ever and assets that already account for roughly half of Americans' wealth, marketing sources projected. Too, generation expert Ken Dychtwald has calculated Boomers currently ages 40 through 59 will inherit more than $ 10 trillion, further boosting the spending clout of the cohort with the most economic power in the U.S.

Generation Xers see themselves as a generation with its own voice and vision. They are said to be savvy consumers with an annual spending power of 125 billion dollars. Most of which they spend on electronics and computer products. However they have economic problems: the starting wages of entry level jobs are declining, housing cost are so high that 46% are still living with mom or dad. But despite their financial pressures, they are as likely as baby boomers to think about long term savings and retirement plan.

a. Number of stores: In 1992 the company had about 140 stores in the Northwest and Chicago areas. By 2002 the company had approximately 5,886

Each generation has certain characteristics and values with which the members of it can identify. Members of Generation X highly value their job and family time; so they try to find a balance between these two aspects of their lives. Generation X are hardworking people, but they are

Distribution – to make certain they are getting the latest most innovative products to customers quickly

At the beginning the company was considered leader of its industry due to its capacity to customize a store to its neighborhood,

1) Deepening its relationship with customers. There are some obvious ways of having a “deep relationship” with customers such as taking into consideration results of various enquiries or following current trends like many companies do. Nike does that, too. But apart from that it really has tight relations with its customers. For example, Nike was one of the first companies that introduced the opportunity to customize its products according to every client’s individual

• Established brand position (40-years experience) • Baby products / clothing : speciality retailer • Ability to adapt itself to the needs of its customers in international markets • Wide variety of products and services

94 stores in 51 cities Employs 43,000+ associates Serves around 5 million customers per week

ity wears and undergarments for men. This helps to increase another streams of revenue for the company as more customers are targeted.