Leadership Management of the Virgin Group

4122 WordsJul 13, 201117 Pages
Edexcel Level 7 Extended Diploma in Strategic Management and Leadership DEVELOPING STRATEGIC MANAGEMENT AND LEADERSHIP SKILLS Malini Ramakrishna ETOLA 20394 Contents Topic Page number Summary 3 Task 1.1 3 Task 1.2 5 Task 1.3 6 Task 2.1 7 Task 2.2 7 Task 3.1 8 Task 3.2 10 Task 4.1 11 Task 4.2 12 Conclusion 14 Bibliography 15 Acknowledgements First and foremost I wish to reiterate my thanks to Raheem Shabi, senior lecturer in Ethames Graduate School for his guidance and advices throughout the assignment. All my friends who have helped me a lot in this endeavour are gratefully and lovingly remembered.…show more content…
So if it had followed an autocratic style of leadership it would not have found the secret of successful leadership management styles. If it had followed the bureaucratic style too it would have not achieved its goals; expansion into the international market, utilisation of new technology, loyalty among the customers, and joint ventures with other companies (http://ivythesis.typepad.com/term_paper_topics/2010/07/case-study-richard-branson-and-the-virgin-group-of-companies-.html, 2010). Because to achieve these company should have minimum layers of management, but in bureaucratic leadership style there are many layers and a certain pattern of regulations that should be followed. The Paternalistic leadership style would have got a further positive impact on the organisation. Because it gives the employees that Virgin Atlantic is their own company, i.e. they would have felt they are the next generation to handle everything in the company once the leader takes rest, since they have been delegated properly. But to be so the leader should have more emotional quotient (EQ) than intelligent quotient (IQ), being an ideal man where humanity and honesty comes first, and conservation of business ethics have been maintained .This policy never let the employees to leave

More about Leadership Management of the Virgin Group

Open Document