Leadership Of Integral Humanism And Hindutva Essay

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

There were certain competitive threats due to opening up the Indian economy. One brand, instead of many, will create a strong equity that will benefit all Tata companies to fight competitors entering Indian market.

However, both the Country Profile (2005) and Business Asia (2010:10) highlight that although the fundamental political keeps stable, the efficiency of political is low. The cause of this existed problem is that the national parties weakened gradually while the regional parties which influenced by the coalition government strongly (Business Asia, 2010:10). Current President is Pratibha Patil. (BBC News, 2011). As a result, India began to conduct a relatively free liberal market reform. Nonetheless, because of the interests of coalition government members are dissimilar, the speed of market reform is limited (Business Asia, 2010:10).

Some common issues that political parties present can include problems with inequality, wrong education of the people, the spread of communal hatred, and the decrease of personal individuality. Issues with inequality originate from the thought that one political party doesn’t have the right to make decisions for the public and many citizens may not support everything that a specific Party supports. Educational issues with the political system are caused by political parties trying to obtain votes through false promises and propaganda, this type of advertisement creates misunderstandings among citizens. The spread of communal hatred is based on the fact that many people believe that religion based parties create hatred against other communities and cause conflict in our country. The decrease of personal individuality has also become an issue, this refers to how political parties expect people to follow them blindly and how these parties refuse to be criticized for their own shortcomings.

Political parties are critical structures in the modern society and universal phenomena in most democracies. In fact, they form major objects of intensive study as they are usually the centre of political and social power. They engage in most activities that are of significant consequence in the lives of citizens and link the common populace to the government. Therefore, it is important to understand political parties fully from every perspective of political systems so obtain their real importance in democracies. A political party is basically a group of citizens who converge as voters, activists, electoral candidates and office holders with a common party label and seek to elect party members into public offices. While modern political

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

According to Holt (2004), a brand can be defined as a term, name or a design that distinguishes product or service of one manufacturer from others. Brands are normally utilized in advertising, business and marketing. In accounting terms, brand is an intangible asset which is present within every organization. It is most valuable asset that is outlined in the balance sheet of a company. Brands owners need to effectively manage their brands in order to enhance shareholder value. Brand valuation is an important technique that associates money with a brand. Effective branding often results into high sales volumes of a particular product. A customer who prefers a brand is more likely to choose other products which are offered by the same brand. Brand can be stated as a personality that facilitates identification of a company, product or service. It even encompasses relation with other constituents like customers, partners, investors, staff, etc. Individuals distinguish psychological aspect of a brand from experimental

Manras (Brand and its Importance, 2011) defines brand as a sign, symbol, name, term or design or a mixture of them, which is designed to recognize the goods and services of one seller or group of sellers and to differentiate them from the competitors. Do not stop at tangible aspects, a brand also implies emotional one, such as personality, value, attitude and a story behind the brand.

Branding – Branding is the overall image that is tagged to everything a company does, it’s the thought consumers have when they see the company logo, for example, when people see the M&S sign, they automatically think high quality.

Aaker (1996) states brand is a product, an organization, and a symbol. This is where individuals differentiate themselves and stand out by having a unique value. A personal brand is the actual perception of others. When a person creates a personal brand, then they will stand out easily.

If party imbalance disorganizes dominant party minority party is pulverized. Minority doesn't fight. Young people gain dominant party, and second party goes national.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

It has continuously adopted differentiate strategy to differentiate and introduces various product variation to keep itself best brand and customers choices from its competitor mainly Pepsi company. It has partnered with various vendors and company to continue on innovation and customize its product packing.

McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).