Leading Online Fashion Retail Store

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In this assessment I am going to choose an organisation as, which is the UK 's leading online fashion retail store. aims to be the number one online fashion destination for twenty- something who love fashion. ASOS offers 50,000 product lines under its own label and third party brands, covering women-swear, menswear, footwear, accessories, jewellery and beauty product distribute to customer in over 190 countries from its central distribution centre in the UK. Aimed at fashion forward twenty-somethings, ASOS attracts over 17.5 million unique visitors a month and as at 31st March 2012 had 7.95 million registered users and 4.38 million active customers from 160 countries.(
ASOS is intently focused on winning the online global fashion race. So, understanding the customers and providing them with the most engaging experience, stay connected and interact in real time on their terms, stay connected and listening and collaborating with customers and right way to operate.
HRM now in much of the world has become dominant approach to people management(Price, 2011).


1.1 Strategic Human Resources Management of ASOS

Strategic human resource management is best defined in line with the original concept of strategic, integrated and coherent approach to employment, development and well being of the people/ personnel working within the organisation ( Armstrong M. , 2012). Boxhall and Purcell (2003) describe HRM as all those
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