Leaflet Critique - Health and Social Care Essay

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ABSTRACT This study involves critically appraising five different health promotional leaflets in relation to teenage health fitness and exercise. The analysis includes the evaluation of design, the effectiveness of illustration, textual layout, typography and contents. The organisation of material, language, readability, learning and motivation is also assessed. All five leaflets are looked at in comparison to each other, highlighting out all the pros and cons. With this information, a Health Education leaflet is designed to encourage teenage exercise. This leaflet will incorporate all the necessary points needed for a health promotion leaflet. This will be followed by a rational and a conclusion. The critique will be based on the…show more content…
Critical Comparison of Leaflets Certain attributes should be taken into consideration when designing a health promotional information leaflet. Information such as, the size of the leaflet and the target audience. A good leaflet should capture the attention of the intended audience; Catchy headlines, attractive images, and colours used. The information should be poignant, short sentences and should motivate action. A formula that needs to be remembered when creating a leaflet is “AIDA” – Attention, Interest, Desire and Action. All the leaflets encompass the above criteria • Appendix 1 Fit Kids CDC (Children Development Centre) • Appendix 2 Active Teen Fit • Appendix 3 BLAST OFF with Lazy Town and Change4Life • Appendix 4 physical Activities and Mental Health • Appendix 5 Exercise is Good For You (NHS ) DESIGN AND ILLUSTRATION All five leaflets have different characteristics and each design is distinctive to its target audience (kids and whole family). The “Fit Kids” leaflet has a very simple design. It has illustrations of kids performing different exercises such as football, running, and dancing. This leaflet is not very colourful. It gives you the source of information. The caption “Fit Kids” is ambiguous and gives room for misinterpretation. For example, is it designed for only kids who are fit or for all kids? Does it cater for special needs kids as well? What

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