Legal And Ethical Constraints Impacting On The Designed Copy

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Through time, educational information has been passed on using films otherwise known as documentaries, which are illustrated through pictures, interviews and recordings of real life events to provide a factual record or report.

2. Can you suggest a suitable template to use and say what style / structure would be most appropriate for this document?

Discusses working with the client and any ideas and conflicts when drawing up the design and how often was the brief drawn upon.

P5-Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

P5) Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

P5 - Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.

The company attracts a well-educated, affluent crowd that responds enthusiastically to local restaurant deals. Restaurants can reach a targeted crowd without investing any money in advance and use their inventory and services to pay for their marketing while hopefully upselling customers and landing long-term regular customers.

Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away

Woolworths has capitalized on the idea of becoming ‘the fresh food people’. They have implemented various different ways to approach the customers by informing them of healthy food choices, as well as fresh food facts. They have created a website that informs them of how and where their produces are made. They create commercials of ‘Fresh Market Update’, which summarizes which fruits and vegetables are in season. Their magazines, the Fresh magazine and Australian Good Taste, are a monthly magazine that shows healthy recipes to recreate. This marketing push on their slogan reassures the customers that their choice in retailer to buy from is the healthiest choice.

Use this section to identify the design documents that have been developed and summarizes the overall solution design in a succinct statement. Also, define why each of these design documents is necessary for the project.

2. Then we need to understand the customers with whom we have been successful and why.