Legal Factors And Segments: Analysis Of The Dairy Industry

Preventive medical care in the form of vaccines, vitamins, minerals and any approved supplements is strongly relied on to keep the animals as healthy as possible. The process used to bottle and pasteurize the milk produced from these cows must also be certified and the organic milk has to be kept separate from nonorganic milk to uphold its integrity as an organic commodity. Other ingredients used in this process all have to be organic unless there is no organic equivalent. Organic chemicals like volatile synthetic solvents and other synthetic processing aids are also prohibited during the bottling process further upholding the integrity of the milk.

products (Morin, 1990). In 1979, 6.9 million kilolitres of milk were sold in Canada. Thirty-

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Target market refers to the group of customers that a given business aims to satisfy and serve in its marketing initiatives (Dave,2010). The company has a huge target market. Nike offers a a wide product rage with which it targets specific groups of individuals. The company strives to meet the sppec9ific requirements of a group of

| * A need to have a certain product * Consumers will search until that product is found * Need products that stand out from others * Customers have problems making decision so the company will have to try to make that decision easier for them

Target Market – a specific group of customers on whom an organization focuses its marketing efforts.

Target market is the market segment to which a particular good or service is marketed. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.

The Ad-lider company can analyzed on the basis of 4 P’s which are referred as product, place, price and promotion.

The allocation of resources has been long debated by society, the government and economists. The pay gap between the rich and poor continues to grow and to accommodate this there are taxes, government restrictions and policies. The economic pie is never equally divided and wont be in a capitalist economy however, trying to narrow the gap between the rich and poor will overall be beneficial to society. Thus, the two rules of fairness come into play, ‘it is not fair if the result isn’t fair’ and ‘it’s not fair if the rules aren’t fair’.

One of the main rules that CFIA uses is the food and drug act. This act passed to ensure that all the products of food and restaurant are safe. This Act has prohibited the sale of product which has any poisonous or harmful substance on it. And they have also prohibited the product which was prepared, preserved, packaged or may be stored under any kind

• Target Marketing- is known as the approach of attracting customers that will buy the products you are selling. Now when it comes to using this type of tool, it has been known to be the most current method that is being used by marketers when selling products. By using this tool, different markets will be able to concentrate on things that can promote the

Target markets help companies focus on the opportunities that offer the best chances of success and profitability, which is important because no business can be all things to all people.

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the

Mother Dairy is an IS / ISO 9002, HACCP and IS 15000 IS 14001 EMS approved body. In addition, its Quality Assurance Laboratory is certified by the National Accreditation Board for Testing and Calibration Laboratories (NABL) -Department of Science and Technology, Government of India.