Legal and Ethical Considerations

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Shadow charts were developed to gather data and information for additional departments and medical personnel that need access to part of a patient’s file or records. The original records should always remain in the patient’s primary chart allow copies may be available to ancillary departments that may need access to the information. The same level of confidentiality and security applies to the shadow charts. They must be in a secure location with access by authorized personnel only. Additional information that should be included in shadow charts is a formal recording process to document those who access the information. Furthermore, a consistent system of upgrading the

Direct to consumer is a form of advertising that markets directly to consumers bypassing the distributor. In the mid 1980’s pharmaceutical

The two major ethical considerations that are important to address are 9.02 - Use of Assessments and 9.06 - Interpreting Assessment Results. 9.02 - Use of Assessments is particularly important because the psychologist must consider the individual’s language preference and competence. As was noted in the initial case description, Brandon’s parents are both Polish immigrants, and Brandon spoke Polish in home until he attended junior kindergarten. Although he may not have an accent, his language preference should be noted as English may not be the language he is more comfortable using. 9.06 - Interpreting Assessment Results should also be considered. Brandon’s test-taking abilities should be highlighted, as he is suspicious and ambivalent towards the psychological testing. These feelings may negatively affect his test scores, as he may try to either hide how he truly feels, or lie to make himself seem better or worse. It should also be noted that there could be other client characteristics that affect his scores as well, particularly cultural factors.

This paper is concern with legal and ethical issues in advertising, marketing, regulations and intellectual property of product safety with respect to PharmaCARE which is a pharmaceutical company. The paper includes the information regarding drug companies, Direct to Consumers (DTC) marketing. Next we will

With the character and interests, Aristotle states that the virtue should start from moral behavior, which means treating other people well and not being self-interest. Next aspect is the values and strength of character, which explains the companion between values and ethics. In order to be a virtual person with strong character, that person has to have good values, generosity, honesty and motivation. In addition, it is really important for people to be moral and happy at the same time. In order to understand the concept of ethics more, people need to perceive what the factors of a good and happy life are. People cannot be really happy if they do good things because someone is watching them. It is a forced action. Morality is truly shown when people are willing to do so, not when they are forced to. Therefore, ethics is not composed of rules that people have to follow. It is the principle that people understand and voluntarily do right things. Besides the daily life, ethics principle is also applied to community and culture. All business students need to understand the concept of ethics in their future career. In workplaces or organizations, culture and moral behavior have strong connection among employees. Business students have to study organizational behavior class upon graduation to shape the ideas of cultural differences and moral behavior in their mind and prepare to act

“The Ethics of Care” stands for an attempt to change moral intelligent talk from the usual focus on justice rights, and fairness, to another system that merges clearly feminine qualities for example focusing too much on relationships, kindness, and the communication between and those for who they take care of.

In the various industries (pharmaceutical, advertising, regulatory and medical) the effect of direct to consumer advertising has a varied negative/positive effect depending on

It is about making the correct decision and knowing the difference between right and wrong. Over the last few decades there has been many publications about how moral problems should be understood and what the solution should be (Held 2006). Possibly the most important ethic is that when someone needs care that you tend to them. “The ethics of care values emotion rather than rejects it” (Held 2006, p10), this is because the emotion that someone expresses while they need help will influence the person helping to make the morally right decision on their behalf. Since all humans are cared for from a very young age, they learn to know what is right and wrong in the world. The ethics of care is based on always trying to do the right thing. The ethics of care understands the importance of relationships and how they change, end and begin (Held 2006). Slote (2007), believes that empathy plays a huge role in the ethics of care as we should not only be concerned about the individual’s health but we should also attempt to build a good relationship with them. One of the most important places ethics of care come into play is in the intensive care unit of hospitals, as nurses and doctors are forced to make possible end of life decisions for people and while doing all of this they must ensure that what they are doing is morally right. This can be very difficult for some healthcare professionals as they must be

Patient - Physician Attitude and behavior associated with Direct to Consumer (DTC) promotion of Prescription/OTC medications

There will be many scenarios that can challenge a counselor. However, when there are specific cases that involve harm to the clients’ person or another a counselor must follow the processes outlined in the bylaws of the American School Counselor Association. These outlined processes serve two important purposes, the purpose of protecting the client and the purpose of protecting the counselor. This paper will answer questions in response to the scenario of Angela.

The ethics of care may be a normative moral theory: a theory concerning what makes actions virtuously right or wrong. It's one amongst a cluster of normative moral theories that were developed by feminists within the half of the 20th century. Whereas consequentialist and deontological moral theories emphasize universal standards and non-partisanship, ethics of care emphasize the importance of response. Ethics of care contrasts with additional well-known moral views, like consequentialist theories and deontological theories. This kind of outlook is what feminist critics decision a justice view of morality. A morality is a care that rests on the understanding of relationships as a response to a different in their terms.

An advantage of virtue ethics is that it brings in all the qualities of being human such as reason, responsibility and emotion to influence a person’s ethical consideration. This can be applied in situations where a person asks what sort of person he or she should be. However, our text book clarifies that “determining what the specific virtues are, and what the appropriate balance among those virtues should be, can be difficult” (Mosser, 2011).

Care Ethics (Feminist Ethics) is the importance of caring relationships in life whether its human or animal related. The main goal of care ethics is to maintain and promote caring relationships. Care ethics involves helping both yourself and the world around you. It gives you the motivation to care for others beside yourself. Care ethics according to the article is more a “general approach” than a theory in regards to other ethical practices. The goal of care ethics is to show that women have the same equal rights as men and that they both have freedoms of their own. This is important as this is helping to address equality among the human race. Care ethics as a whole revolves around emotions.

Morality has taken a backseat to success. Today’s parents preach the same line of virtues to their children as did their parents and many parents before them; be honest and work hard and good things will come to you. But today’s children are pressured to obtain their success, by their parents and society, by often violating that very moral code, skirting the shores and sometimes diving into the troubled waters of unethical behavior. Historically, most ethical traditions culminate with the thought that just living is the way to