Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

3428 WordsNov 9, 201314 Pages
Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Abstract In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how well they balance competing interests. My research shall consist of three to five ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Argue against Direct-to-Consumer (DTC) marketing by drug…show more content…
However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope. Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a form of sexual harassment. Violence is an issue especially for children's advertising and advertising likely to be seen by children. The advertising of certain products may strongly offend some people while being of interest to others. Examples include: feminine hygiene products as well as hemorrhoid and constipation medication. The advertising of condoms has become acceptable in the interests of AIDS-prevention, but are nevertheless seen by some as promoting promiscuity. Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics. Issues as they relate to intellectual property rights are primarily based upon passing off someone else’s idea or work as your own. The “fair use” policy of copyrighted materials in education has evoked debates on this topic for at least the last ten years or so. Alfino’s study found the following: The ethical quandaries surrounding fair use will not be resolved by appealing to well-known principles of property rights. One reason for this is that copying a book involves an act of labor which, one might allege, creates property in the copy. Unlike the act of labor involved in theft, copying does
Open Document