Lego Case Write-Up

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Chapter 1 LEGO Case Write-Up My key takeaways are 1) Company should combine business strategy, organization strategy and information strategy together in order to make a good innovation. 2) Keep uniqueness and develop new product to attract new segments is very important in a hypercompetitive environment. 3) A strong information management system can be very helpful. 1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy? After Knudstorp changed Lego’s business strategy changed, Lego changes its organization structure. They encourage product innovation and sales by offering incentives. They decrease coast by move manufacturing factories to cheaper…show more content…
Then, Lego can use Information system to analyze the designs of the consumers’ to know their demand better. Designers can look for new inspiration through the analyze result too. Secondly uniqueness is one of Lego’s biggest advantages. Lego can design special series toys based on cultures in different countries. For example, Lego can design a “Great wall” or “Japanese temple” toy to attract different consumers in order to expand global

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