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Lego Influence On 9/11

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Buildings are scolded with whips of fiery backlash as structures that were once anticipated as the most indestructible towers unravel and plummet into the vast valleys of the city. Rising black fumes manage to engulf the sky in a darkened haze of maroon. Terror begins its assault into the minds of the weak-willed when a faint, but powerful quote discloses itself: Rebuild it. The advertisement exposes the intensity of the terrorist attack, but as fleeting eyes catch the sight of minimalistic words, an abundance of hope ignites creativity and ambition within the audience, enthralling customers to purchase the Lego products. The endorsement features the breathing existence of September eleventh and the devastating aftermath that still greatly affects people to this day. By strategically applying the poignant facts of 9/11, such as the inevitable depression that fell upon the people who survived and the …show more content…

Lego adds their own flair to the ad by meticulously recreating the attack with actual legos and smoke. Since the Lego Group sprouted from Denmark, an assemblage of thorough research must have been implemented to perfect the magnitude of the incursion, proving through detailed work that they are indeed knowledgeable of the attack. Moreover, the Lego Group is known as an acclaimed company due to the success of their products that embolden creativity. Since Lego has already established itself as a credible source for children’s toys, parents will find themselves more willing to buy the products once they recognize the Lego logo. Furthermore, the brand reassures the audience that the advertisement is not what it appears to be. Legos have the connotations of happiness and childhood; accordingly, the viewers will understand that the ad must be concerning more sanguine topics than what the photograph presents itself

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