Lego's IT and Value Chain Strategies

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Tablet of Contents TOC o "1-3" h z u HYPERLINK l "_Toc326781335" 1.0 Introduction PAGEREF _Toc326781335 h 3 HYPERLINK l "_Toc326781336" 2.0 Literature Review and Value Chain Analysis PAGEREF _Toc326781336 h 5 HYPERLINK l "_Toc326781337" 2.1. The role of SAP in Lego's Value Chain Strategies PAGEREF _Toc326781337 h 5 HYPERLINK l "_Toc326781338" 2.2. Legos' Enterprise Systems and Process Integration to Flextronics PAGEREF _Toc326781338 h 7 HYPERLINK l "_Toc326781339" 2.2.1 Lego's EAI Integration With Flextronics PAGEREF _Toc326781339 h 8 HYPERLINK l "_Toc326781340" 2.3. Lego's Use of Analytics and the Hierarchy of Supply Chain Metrics PAGEREF _Toc326781340 h 10 HYPERLINK l "_Toc326781341" 2.4 Lego's Value Chain Analysis Based on Supply Chain Performance Metrics PAGEREF _Toc326781341 h 12 HYPERLINK l "_Toc326781342" 3.0 Recommendations PAGEREF _Toc326781342 h 14 HYPERLINK l "_Toc326781343" References PAGEREF _Toc326781343 h 20 1.0 Introduction The toy industry is known as one of the most mercurial and rapidly changing of all consumer-based businesses. Product lifecycles are relatively short, differentiation to the product and value-added service level often proves to be elusive, and there is a tendency to rely on price at the latter stages of a products' life. All of these factors put tremendous pressure on the toy industry's supply chain, from the initial provides of materials, to the subsidiary suppliers of product for assembly, through the packaging and

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