Leisure Commodity: Imported High-End Red Wine

The winery industry can be categorized into red and white wine segments. The red wine segment, measured by tonnage of varietals crushed, has grown at a compounded annual rate of 4.7% for 10 years from 1989 to 1998, and a year over year growth rate of 8.2% from 1998 to 1999. Judging by the strong growth rate experienced in the red wine segment, it is reasonable to conclude that the red wine segment is in the growth phase of the life cycle model. In addition, production of red wine varietals which are relatively unknown such as syrah and sangiovese nearly doubled in a year from 1998 to 1999. The white wine segment, however, is at the mature phase of its life cycle as the segment shrunk slightly by 0.42% from 1998 to 1999. Overall, the industry is still at the growth stage lead by growth in the red wine segment.

The structure of the wine industry is quite different around the world. The barrier to entry is relatively higher in the New World than in the Old World. Referring to the market data on the level of concentration in 1998, people can see a few players dominate the markets in Australia and the U.S. while the level of concentration is quite low in Europe. Therefore, the rivalry in Old World is intense there.

The premium wine segment is quite concentrated with high barriers to entry making mergers and acquisitions a strong and prevalent growth strategy. With industry analysts forecasting the demand for premium wine to grow at 8% to 10% per year, many former non-rivals are now becoming a threat. Jug wine producers are entering the premium market and beer and spirit producers

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

The product we chose to do was wine and we picked this item due to the business sector we are entering. There are an excess of 300 wine exporters in Chile and the main ten accounts for 52% of the aggregate wine exports. Chile is a wine producer 's heaven as the world 's fifth biggest wine exporter. It offers long, hot summers and cool waterfront breezes which are perfect climates for vineyards. Not only is the temperature near flawless, but the environment is pest and disease free so therefore the grapes can grow with just about no impedance whatsoever. The soil also is a major contributing factor, with the differences of soil sorts in Chile; various sorts of wine can be produced. From the business standpoint there is no way we could pass up this opportunity especially in a developing country with so much room for growth.

These two types of wine come from France. Red wines are very popular in European countries. In the article “History of Red Wine”, Coffey discuss the history of Red Wine. In the early decades, European explorers travel around the World with their own wine because they really love red wine. Since then, the history of red wine infiltrates the history of many European countries. Today, red wines are worth in its healthiness and popularity that brings to us. In 6000BC places between Europe and Asia, are famous for the production of red wine. Grapes that used to make red wines are brewed by Egyptians and Romans and make their wine to 25 years old. The wines are shipped from the

I would recommend U.K market because both in volume and value U.K is being importing higher than U.S. U.K has easy procedure to distribute nationwide than U.S. U.K has a perfect platform to excel in branding and building the image. U.S is lacking in distribution, numerous different markets and there are more domestic wine producers. Therefore, I would definitely recommend U.K. and in terms of distributor; I would recommend distributor who had worked in 1996 because Montgras gained 75% of sales through restaurants. Moreover, the fixed tax of £1 makes this a great market for reservas regardless of retail price. The expensive wines might be at least twice the quality lower end wine in terms of quality of the wine

They have higher disposable income and they would enjoy high quality wine either in formal dinning or socializing events. It is true that Taiwanese consumers are very sensitive about price; however, they are willing to pay premium for quality goods.

The wine industry was affected by the recent economic conditions, but because a big portion of the industry production is exported the industry was not really affected. In addition due to the recent promotions that most of the companies have conducted led to improve the situation.

Making wine is nothing else but a touch of passion, love and few drops of magic. From the first view, wine industry seems very artistic and secret at the same time. There is no doubt that hearing that Robert Mondavi Corporation is going to layoff 4% of its workforce ring the bell to the investors, at the same type the stock price dropping down dramatically makes an impression that the company is going through difficult period as the senior management is upon completing the reconfiguring future strategy. The big decision is whether to get back to original vision, and focus on the domestic market, which bring a 90% of revenues or continue diversification and keep on pursuing the vision of

Wine has been an alcoholic drink that has been consumed for centuries by the upper class and now is one of the most popular alcoholic drinks in the modern century. However, it is red wine that has been identified as having healthy properties not white wine. This is largely due to a phenomenon known as the French paradox. The consumption of red wine has been used to explain why the French have the second lowest rate of heart disease in the world although they have a diet rich in fatty foods (Inserm, 2016).

* Wine industry is currently growing well in the market since the last decade. However, the quality factor in wine has become the main issue

In the most recent years, domestic sales of wine has declined constantly. The wine consumption is becoming more occasional. This is partially due to an aggressive anti-alcohol campaign and driving restrictions set by the local government, but also facilitated by a lack of marketing strategy: the wine market is loosing touch with the youth (the average age of wine drinker is gone up from 35 to 55) and young people are getting more keen to beer or alcohol pops.

This is not intended to be a comprehensive list of red wines. Instead this post will discuss the four popular red wines: Cabernet Sauvignon, Pinot Noir, Syrah, and Merlot. Also, this isn’t a post about how to choose a red, this is a post about its history, flavors and wine

Wine-oriented tourism resource is defined as a synthese of resource related to wine planting and producing, and can attract tourists, stimulate tourist motivation, and can be used by tourism industry, creating economy benefits, social benefits and environment benefits in nature and human society (Li & Yu, 2008). Wine tourism resource can be broadly categorized into two types which are natural tourism resource and cultural tourism. Natural tourism includes grape planting area, vineyards, equipment of wine making, architecture, cellar and etc. cultural tourism resource includes wine history, wine cultural, wine appreciation techniques, wine planting techniques, wine museum, all services and entertainments related to wine tourism, wine festivals and collections of wine (Getz & Brown,