Lemonade Stand, Part II : On The Level Lemons

1487 Words Aug 6th, 2016 6 Pages
LEMONADE STAND, PART II: On the Level Lemons™
Nicollette Hardwick
DeVry University
BUSN115 Introduction to Business and Technology
Professor Hagans

On the Level Lemons™ LANDSCAPE We keep everything honest and straightforward at On the Level Lemons. At On the Level Lemons, we strive to provide superior quality lemonade that customers praise to family and friends, mothers prefer for their children, purchasers choose for their clients, employees are proud of, and investors seek for long-term returns. We are a source of pride to the public, a helpful asset to our customers, and expect to enjoy further rewarding development through exceptional customer service, innovation, quality and commitment. Our purpose is to inspire lifelong learning, and contribute to health and well-being by nourishing and delighting everyone we serve by revealing the possibilities of nature, and enhancing the quality of life. The following summary states how On the Level Lemons is performing as well as the company’s branding strategy, identification of new locations, promotional plans, employee training opportunities, and how we are positioned for success.
BRANDING BLUEPRINT
Strategic marketing planning for On the Level Lemons is a process that involves three steps that include examining the current marketing situation, evaluating opportunities and establishing objectives, and designing a marketing strategy to reach those objectives (Bovee, 2/2012, p. 301). In the past,…
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