Lenovo Stp Analysis

When searching for a laptop a decision must be made on the use case. This decision will be directly related to the components needed for the laptop. Someone looking to just browse the internet need not select a laptop with the latest and greatest hardware. The less expensive i3 processor is all that is needed for web browsing, and you need only

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

| Customer segments:3.12-B2C: connecting people with people, everywhere permitted (68)3.13-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)

Issue - Brand Awareness of Lenovo outside the Chinese market was very low. During the brand awareness survey conducted at least half of the IT respondents were found to be unaware of the brand. Countries either had a lower

Software companies want the best products to sell in order to stay in business and remain productive. This organization is on the rise to find the most reliable and best personal computer for excelling students by comparing and contrasting the prices, performances and models from three different brands sold by the most popular vendors. Our company selected the Apple-13.3” MacBook Pro Notebook, the HP-Envy 15.6” Laptop, and the Dell-Ultra book 15.6” Touch-Screen Laptop. After careful reviews and investigations, the organization decided that the HP Envy Laptop was best for their excelling students’ organization.

The purpose of this report is to recommend the best strategies for purchasing a laptop for any customer looking for a new computer based on the various categories for performance and hardware. Many people today are switching to the much more convenient and reasonable type of computer in the portable lap top computer. The desk top computers are simply becoming irrelevant out of the household. This report was created to help aid and assist any consumer attempting the purchasing of a new lap top by viewing the different perks and downfalls of a few select brands for computer. Several brands and models of lap top have been selected for this report based on consumer reports and their efficiencies in the suggested categories within this report.

These demographic variables are the most popular bases for segmenting customer groups which are the following;

commonly used for browsing the internet, check e-mails, browsing social media networks, watch videos/music and many more other extra activities which why most people consider to use more. It is also lighter in weight comparing to laptops hence it is most demanded and easier for business travelling salespeople to use it as for their convienience for their business purposes.

The laptop industry could be categorized in to two segments. Consumer segment & Commercial Segment. Compaq in 2000’s focused on both the segments. But rise of Dell, Lenovo forced Compaq to shift its focus on consumer segment. HP was also targeting the same segment. So Compaq was concentrated on the lower income group of the consumer segment.

There are some segmentation for their target market, such as young customer, young executive, executive and expatriate.

The Laptop or “notebook” industry is a subset of the personal computer industry. Laptops are commonly used in everyday life, for a variety of purposes that range from work, education, entertainment, multimedia and much more. These days, laptops are increasingly used as a desktop replacement computer, for the performance difference between mainstream laptops and desktops are fading away for, laptops of today’s generation offer similar performance, when compared to the current generation of mainstream desktops. Additional advantages of using a laptop over mainstream desktops are:

The market is growing rapidly: for the last decade, the market got 20 percent growth. Though it declines in recent year, positive growth could be expected. The number of interested parties is getting more and more people.

This strategy is created in 2009 by Yang, the CEO. He mentioned that it is very important for the company to initially have a strong foundation in the Chinese personal computer (PC) market before competing in the global market (Strategy Business, 2014). The size of local market is one of the main factors driving Lenovo to grow not only domestically but globally (CSIS, 2013). For example, Lenovo uses Baidu program and Lenovo application in place of Google application in order to build a strong Chinese base since there is 64.9 percent of Chinese in mainland China who seldom use English (Academia, 2012). In

Organizations may not be able to serve all customers in a market, therefore need to identify groups of customers to serve effectively

The objective of this report is to discuss the strategic brand management for Lenovo Group Limited. Within a competitive market environment, logo has been identified as a strategic marketing tool to increase customer awareness and achieve competitive market advantages.