Lenovo Company Swot Analysis

1488 Words Oct 31st, 2008 6 Pages
Lenovo Company SWOT Analysis
1. Introduction

Lenovo is one of the most prominent PC manufacturers in the world especially in Asia. It is headquartered in Morrisville, North Carolina and has more than 25000 employees in the world. In 2004, Lenovo purchased IBM’s Personal Computing Division, its global PC (desktop and notebook computer) business. The acquisition made Lenovo one of the leading global PC makers. In addition, Lenovo is a Worldwide Olympic Partner and the Official Computing Equipment provider for the Beijing 2008 Olympic Games.
Lenovo recorded revenues of $16.4 billion during the fiscal year ended March 2008, an increase of 17% over 2007. The net profit of this company was $484 million in fiscal year 2008 compared with only
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2.3 Probable opportunities

There are three opportunities for Lenovo. Firstly, The PC demand is forecast to increase over the next few years. In 2011, the global PCs market is expected to have a value of $220.1 billion, an increase of 34.4% since 2006. The global PC shipments are expected to grow from 184 million in 2006 to 260.8 million by 2011, an increase of 41.8% (Datamonitor, 2007). The reasons for this huge demand are expected to be consumers and small and medium enterprises. As a leading manufacturer of PCs, Lenovo is in a good position to benefit from the growing demand.

Secondly, being an official sponsor of the Olympics has been a great platform for Lenovo to promote its brand. The choice of the worldwide partner of Olympics is exclusive and consecutive, only one company of each designated industries can have a right to make use of the brand of Olympic Games. In other words, new enterprises have a chance to join only when a sponsor withdraws. Sponsoring the Olympics can make the trademark of Lenovo be immediately identified by the global consumers, what Lenovo need to do is to take advantage of this sponsorship opportunity, to expand the image of brand into consumers’ hearts and to make the Olympic investment value for money.

Lastly, Lenovo officially launched a new line of notebook and desktop PCs in January 2008. Lenovo's new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo's

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