Lenovo

As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten

Three new computers offering to customers including wholesale and retail prices. These three brands were selected according to their design, connectivity, performance, price and help and support. The ratings were compared and the top 3 leading brands were chosen.

The company has managed to earn a profit in these tough economic times because of its diverse customer base, broad portfolio, and numerous cost initiatives (Edwards, 2008). The company made a commitment three years ago to focus on design and innovation in the PC replacement market by offering devices such as touch screen PC’s and easy to use software (Edwards, 2008). This has enabled the company to gain market share from its competitors such as Dell and Toshiba (Edwards, 2008). The company has also focused on innovation in printers and services that has helped boost consumer and business interest (Edwards, 2008).

IBM stands for “International Business Machine” and was incorporated in 1924 focusing on delivering ‘products’ in the form of punch tabulated machine until it became the biggest and most successful business PC and mainframe manufacturer in world circa 1980’s. At this time IBM stock price once shot up until USD43 per unit [1]. However by the end of 80’s, the software environment began to change and IBM was left in a lurch as it was unable to react on changes on customer needs and behavior while new and nimble competitors like Apple and Dell began to gain market share. Events took on to a near disastrous

Brands such as IBM, Hewlett-Packard, Dell, Compaq, and Gateway storm the PC industry. These names are well known to the majority of people. Having many different companies developing hardware gives the user a variety to choose from to match not only their needs, but also their personality. Each brand is unique in design, structure, and function. A mouse designed by IBM may not have the same shape or functionality of a mouse made by Synaptics. By choosing different brands for each factor of hardware for a PC, one can make their computer completely unique and customized (Fans, Harris).

Strong position as a technology leader – Even if Lenovo is ranked as the world’s No. 1 PC maker it would not be able to achieve success without being a mobile tech leader. The smart-phone business will prove to be a key for success for Lenovo

The PC division of Lenovo was profitable but it had to compete with Dell and HP because they were the major players in the market. After observing Dell for quite some time (since it was the market leader during those days), Lenovo was inspired to focus on the comparative advantages of operational area and turned to internationalizations strategies.

To prepare the organization for potential unstable situations, it is important to consider five competitive forces of the company as well as global technological trends, in accordance with the specialization of a business entity. First, the influence of customer and supplier power, established rivals, new entrants or substitutes may notably impact the productivity and profitability of IBM (Porter, 2008). To neutralize the supplier’s power, the IT company needs to put efforts into improvement of its production process because it mostly relies on staff. To attract consumers, IBM can focus on the idea of multiplatform consisting of several technological start-ups, where each one has a different function. As a result, with the versatile range a products, it would be easier for the company to pressure new entrants and spend more resources on research and development (R&D).

In this report, the secondary data is used to assess and apply the use of economic theories and other relevant issues. The key findings of this report were that Lenovo is a US$39 billion fast growing business with its success completely depending on its innovation, high efficiency in global supply chain and for maintaining a strong business strategy that differentiates it from its competitors like Dell and Hewlett-Packard (hp).

China is also scaling the technological arc in refined sectors such as mobile processor chips. It was absent in this sector where its competitors such as Qualcomm Inc. and Nvidia Corp. are a bit far. China 's Allwinner Technology Co. and Fuzhou Rockchip Electronics Co. are boosting their existence in the fast-developing market for chips that are utilized in low-end tablets and smartphones. The government of China has plans to expend about $5 billion to develop a fund for innovations in the microchip industry (Osawa, 2014). In terms of consumer products, very few Chinese varieties have become successful globally. Personal-computer Company Lenovo Group Ltd last year overhauled Hewlett-Packard Co. to be the

In December 2004, Lenovo 's acquisition of China 's leading computer manufacturers IBM 's PC division of $ 1.75 billion dollars. The transaction generated $ 13 billion business, which accounts for 8% of the global PC market. The takeover meant the integration of IBM by Lenovo 's

In recent years, market competition in the market economy is fierce, the different economic performances and behaviours based on the enterprises’ own interests, to enhance their own economic strength and to achieve the exclusion of similar economic agents. Competition in the IT market is to drive their own material interests, because of the inherent dynamic of all economic actors, as well as the loss of their material interests are similar in the market by crowding out of economic actors. But How a newly established global brand build its brand awareness and be a successful global brand become a critical issue. 2005, Lenovo PC merge IBM computer and become the No.3 computer company in the world. As for Lenovo Group, in order to achieve success in the fierce competition of the products market it needs effective marketing strategy to attain profit and improve its development in Chinese IT market.

4.1 Market segment: despite Lenovo is an old computer, it seems that there is no market selection problem, but when profits to maximize the enterprise management of long-term highest goal appeared. Lenovo will also can not bear the temptation of diversification, attack from

Briefly describe the strategy for leveraging the current Lenovo brands with the new tablet product.

Xiaomi differs its other competitors in almost all the categories and positioning and execution is not an exception to it. The key difference is the way the brand implements the features of the product. While its other competitors implement features based on their company’s regulations, xiaomi strives to get the feedback from its users and tries to listen to the requests. This makes a huge difference as it is obvious that xiaomi values their customers very much. Also to provide better