Lenovo

There are many opportunities available for companies willing to venture into new, international markets. Reaching more customers and therefore, turning a larger profit are two fairly obvious reasons for companies to consider global expansion. However, the potential benefits do no end there. Expanding to international markets can hold less obvious, yet extremely beneficial appeals such as access to new and different talent pools, grander output requires great advances in efficiency, and international expansion can, in some cases, aid in “future proofing” the company.

Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.

Strategy is the direction and scope of an organisation over the long term which achieves advantage for the organisation through its configuration of resources within a challenging business environment to meet the needs of markets and to fulfil stakeholder expectation (Tutor2u.net, 2016). Strategy includes the movement arrangement of a particular organization for building focused advantage What 's more expanding its triple end result again those long haul. Likewise, the action plan identifies with accomplishing the monetary, social, furthermore biological execution destinations; basically, it serves span the hole between those long haul dream What 's more short-term choices. sometimes strategy is more about you actually do rather then what you intend to do which mean our real strategy emerge as we do it and may not line up with the plan (YouTube, 2016). In addition, high level of orchestration and vision is very essential in order to achieve overall goal. The Morden day executives need to develop a set of complex tactics that will lead to success and a good strategy should answer four key question which are where to compete, what value to be developed, what are the resources and capabilities to be used and how to sustain unique value (YouTube, 2016). Strategy may be generally regarding utilizing inside aids on make quality included

Secondly, a relevant of internalization strategies will be proposed in this report which is suitable for the internalization of Lenovo Group Limited.

During this week’s assignments, the authors discussed the primary components of the strategic management process. In order for a company to be successful, the

An organization is established, it has some mission and vision. This mission and vision define its operation and research. To fulfill the organization’s mission they have to develop top level plans and sustain long term competitive advantage that is Strategy. Following this definition, when an organization has mission, develop a plan and understand the “sustainable” competitive advantage - where competitor cannot easily duplicate the firm’s strategy.

Firms internationalize for couple of reasons. Philips expands their overseas market because home market is limited and Matsushita expanded as efficient operation did not guarantee growth anymore. Basic strategies adopted by these two companies evolved during their process of internationalization. As competitions become brutal, firms need to change strategies to cope with T high pressure for cost reduction and strong pressure of local responsiveness. Transnational strategy is now a feasible approach. Companies reduce cost to be competitive and the same time modify products to satisfy local customer preferences. However, firms’ structures are very different. Philips has a decentralized structure as Matsushita’s operations are highly centralized. Strategic human resources are also vital so both companies send expatriate experts to offshore subsidiaries. Philips and Matsushita also form strategic alliance relationship with each other. Companies’ strategy is highly correlated to their basic strategy and the fit between strategies is vital to company’s

As Lenovo has been successfully internationalizing into other country by using joint venture as their strategy, the new relevant proposed strategy that the company can use is direct exporting. Direct exporting is considered relevant to be used as the new strategy for Lenovo because it is the least risky strategy of all. In fact, Lenovo can maximizes their

In this report, the secondary data is used to assess and apply the use of economic theories and other relevant issues. The key findings of this report were that Lenovo is a US$39 billion fast growing business with its success completely depending on its innovation, high efficiency in global supply chain and for maintaining a strong business strategy that differentiates it from its competitors like Dell and Hewlett-Packard (hp).

The criticism of this strategy is that the company which is Lenovo will be too dependent on their distributors as the distributors is the sole importer of the manufacturer’s product. However, since Lenovo is already a well establish brand in the world, the dependence on distributors will not be a problem for Lenovo and they can eventually overcome it.

Nowadays, competition in anywhere is about the international affairs. In order to keep country’s own competitive advantage, it’s necessary to make national strategies to sustain this advantage and be an attractive market for international competing.

This paper will define global strategy and research the best strategies to use when expanding operations to international markets. Recommendations and conclusions will also be defined for when entering a foreign market, thus expanding operations.

With the fast politic and economic development, and the rapid development in the high-technology and information industry, economic globalization has made the global competition more intense. Many companies expand internationally when domestic market begin to mature or become saturated. For those expanding into oversea markets, choosing appropriate strategy is crucial to its survival in the international business.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

The company’s choice to internationalize can incorporate both inward and outside motivating forces that impact the firm to participate in global