Lenovo Strategic Management

7889 WordsDec 17, 200832 Pages
Individual Research Report Title: Strategic Management of Lenovo in Mainland China PC Market [pic] Name: FIN Number: Course Enrolled: Date of Submission: Table of Contents: 1. INTRODUCTION.........................................................................................................3 1.1 BACKGORUND INFORMATION………………………………………………..3 1.2 THE OBJECTIVE(S) OF THE FINAL REPORT…………………………………3 1.3 The SCOPE OF THE FINAL REPORT…………………………………………....4 2. LITERATURE REVIEW…………………………………………………………….5 2.1 GENERAL DEFINITION OF CORPORATE STRATEGIC MANAGEMENT….5 2.2 THE CLEAR LAYOUT OF CORPORATE MISSION AND OBJECTIVES…….6 2.3 STRATEGIC MANAGEMENT PLANNING PROCESS…………………………8 2.4…show more content…
In addition to that, this research report will critically evaluate the above-mentioned practices currently being deployed in the Group; henceforth constructive recommendations for future improvement in the field of strategic management could be suggested and a feasible model which aligns generic corporate strategies with appropriate strategic management might be constructed. 1.3 The scope of the final report: The scope of this final research report will be encompassing issues associated with generic strategic management dogma, e.g. conceptual theories and real-time strategic management practices observed in Lenovo Group Limited. It is crucial to recognize the fact that in today’s competitive global business environment, budget-oriented planning and forecast-based planning methods are no longer sufficient for any multi-national corporation (MNC) to survive and thrive. Today’s corporate world must actively engage itself in strategic management planning processes which explicitly define objectives and methodology and assess both external and internal environments to formulate a set of corresponding strategies in order to meet challenges posed from both demanding clients and fellow competitors. This research report will attempt to illustrate on the details pertaining to the formulation of such strategies, the appropriate implementation of those strategies, and the eventual evaluation of outcomes resulted from such strategies in either quantitative or

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