Lenovo Strategic Plan

1531 WordsMay 21, 20137 Pages
This thesis practices the baud five powers model theory, the value chain theory, the core competition theory and the SWOT analysis theory to analyze and study the inner and outer surroundings of Lenovo group. Company background Lenovo Group was established in 1984 in the Chinese Beijing, the company mainly produces desktop computer, notebook computer, server, printer, palmtop computer, motherboards, mobile phone and other electronic products. Is a leading global PC business, the original Lenovo and IBM's personal computer division and combination. Lenovo reelected since 1997 China's domestic market sales of the first, in 1994 and listed in Hongkong. Corporate positioning Associations engaged in the development, manufacture and…show more content…
At room temperature, high temperature test test procedures in strict accordance with the standards and technical parameters, to ensure that each factory product quality and excellent quality of computer. A huge R & D system, ensure that every computer novel style, complete function. Localization of business to Lenovo to better understand consumer demand, adapt to market changes Has a strong sales network, and further strengthen the terminal control. By virtue of high-tech, information technology industry leading, provide cover pre-sales, sale, after sale service throughout the professional IT product service

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