Lenovo- technology company

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Introduction about the company

One of the largest technology company in the world, Lenovo had a humble beginning as a small Chinese firm founded in 1984. The company showed modest growth throughout the rest of the 20th century. It wasn’t until the company’s acquisition of IBM’s personal computer business in 2005 (Martin, 2014) that the company began to gain prominence in the technology industry. Lenovo’s innovation and strategic decision making has allowed the company to evolve on a global platform and enabled it to become one of the leading technology companies in the market today.

Company history review

Lenovo was originally founded as Legend Holdings in China in 1984 by a group of young Chinese engineers. The company did not show a
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With the continued acquisitions this year as well as a growing partnership with IBM, the company is expected to further increase its market position in the future.

Amount of employees

Since launching in 1984, Lenovo has been growing very rapidly and increasing their staff as a re-sult. By the end of 2012, the total number of employees was 27,000. The current CEO is Yang Yuanqing. He has been the CEO of the company since 2003 (Gilbert 2014). He started off in the company on the sales team and was soon promoted within the company. When the previous CEO retired in 2003, Yuanqing was given the position of the current CEO of the company (Gilbert 2014). Under his direction, the company has experienced many acquisitions and seen tremendous growth.

Innovation strategy

Expansion of the portfolio

Lenovo originally expanded their portfolio in Asia (China) and America then went to take over the rest of world, especially in the EMEA market (Europe, Middle East and Africa) and the Pacific Asia market (Business Wire 2014). They expanded their portfolio through mergers and acquisitions of companies such as:
- 2011: purchased NEC informatics division to create the biggest company in Asia and East
- 2012: Lenovo acquired CCE (to grow PC market in Brazil)
- 2014: Lenovo bought IBM's server business for 1,690 million €.
- 2014: Acquired Motorola Mobility from Google for 2,910 million €.

Lenovo – targets new markets or mature markets

Lenovo is focusing on mature

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