Leo Burnett Case Study

Image of the company can bring out strongly without harming others. Moreover, these values also can be extended to the partners of Gore such as suppliers and customers to keep people remember about the company. Sources of Problems Nowadays, the rapid movement of technology and information cut down or lessen up the gaps between people around the worlds. Thus, challenge of globalization happen when more and more company willing and dare to expose themselves globally either in business of network. The urge to earn money and to make high return of profit also is the source for W. L. GORE & ASSOCIATE to enter the global market and accepting the challenge of globalization with other competitors. The source for the problem of the virtual teams requires high degree of coordination is the smooth of the communication. Being in a team, we need to communicate between each other and this may be even hard when it’s come to globally. The team need to transfer the information well, lower down the communication gaps, decrease the communication breakdown. These communications also act as the source for the problems of growing need to build strong relationship across geographical boundaries. Most of the company needs to meet up with each person in charge of each continent

Mobile technology is continuing to change the method of how we practice business communication in countless ways. It is very common nowadays for most people to own their own devices and bring them to work. According to Smith (2016) “The number of mobile phone users is estimated to rise to 4.77 billion in 2017” (p. 1). This changes the options for day to day communication between individuals. Information can be sent with a simple text, an e-mail, video chat, and all can be retrieved on their cell phones or wireless devices. Quickly one can gather team members and arrange a one on one meeting. Previously before the advancements in mobile technology, one would be required to schedule and arrange a meeting in a physical location, in addition to finding the proper time that could work into everyone’s schedule. At times, there may have been meetings that may have required members from other countries or states, they would have had taken the appropriate means of transportation to attend the meeting. Even with the land line phones

Next, compare and contrast the communication methods used to manage a virtual team as opposed to a face-to-face team. Also, discuss the challenges of communication often faced with each type of team.

1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business?

Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line?

Using virtual employees from around the world, the organization can take advantage of different time zones to make the content fresher providing a different perspective on what to cover for the websites. Using global employees empowers the organization to view and align the business towards a global audience and not just a local one.

Working in a global environment has become a business norm. All leaders and followers are responsible for learning how to work well in the global business community. Recognizing that successful human relationships are built on trust, this provides clarity on which tactics will help in meeting the goal of a strong leader follower relationship. Followers must be willing to explore alternative ways to build amicable, and effective, relationships with their manager, outside of face-to-face interaction. Key tactics include use of technology tools such as low cost video, chat, and instant messaging to augment email and phone communication, as well as guiding communication towards work focused goals to keep expectations clear. Physical distance also has ramifications on social and psychological distance. This paper explores how distance changes the follower leader relationship, and options for followers to use in creating high value trust-oriented relationships with their leader.

Q3.In your opinion, is your company good at marketing? Explain your answer with a few examples.

Technology has changed how humans are able to work together to achieve common goals by systematically changing the way in which groups are formed and subsequently changing how they are able to function effectively to achieve their goals. These changes have occurred in part due to computer mediated communication’s (CMC) role in leading a societal revolution, which has made people more closely connected (and thus able to share information and coordinate group efforts more effectively) than ever before (Class 11, Slide 3). Due to these advances, many barriers which once prevented groups from achieving common goals in the past (i.e. geographical constraints and difficulty finding like-minded members etc.), have been broken down. As a result, the

Managing remote employees is a growing challenge for many of today’s leaders. It is not just about managing employees at satellite offices; it is also managing telecommuters who work a certain number of days from their home offices. A manager needs to understand the complexities of managing a virtual team and communicating across the boundaries of time zones, organizations and cultures. Good communication practices as well as building personal relationships are both key to working with remote employees. As Pauleen (2003) states, “Effective communications is a key to successful virtual teams, and one of the keys to effective communications is how well team members are able to build and maintain their personal relationships.” (p. 229). Video conferencing works well and provides a company’s employees with a visual link that serves to backfill for the lack of face-to-face communications that employees would have if they were collocated.

Question 1: What are the key marketing challenges facing Guari Nanda? How would you prioritize them in terms of which are most crucial to effectively bringing her new product to the market? (Answers listed in order or priority)

There are several differences and alike between traditional ground-based teams and virtual teams when individuals begin to work together as a team. In a common setting such as a classroom or a specific department in a company, teams are assigned and begin to work together by discussing the details of a project and assign tasks to each member. In this case, students or colleagues begin to work much quicker than in a virtual setting because the exchange of communication is much faster. In contrast, virtual teams have to first determine what method of communication would be appropriate for all members of the team. Next, they have to wait for all members to respond and then they can execute the best method of communication for the virtual team. According to Berry (2011), “Virtual team members can be located across the office, but almost as easily across the country or across the world, and may rarely or perhaps never meet face to face. As team members become more reliant on computer-mediated communication technologies, the more virtual they become. However, today most traditional teams use technological devices to continue work outside the classroom or office. Therefore, traditional teams model a virtual team, and if members take advantage of the resources, it can strengthen the team.

Guthy – Renker an infomercial studio which has emerged into direct response marketing which has discovered and developed different award winning products. Most of the function - product design, manufacturing, media, call centers, fulfillment, shipping, customer service – are outsourced. Whenever there is need of information Guthy – Renker be contingent on their IT department to gather data and produce report. To overcome this difficulty and to reduce the manual effort they have come up with its first formal Business Intelligence project. The company 's initial model of business intelligence used a FoxPro based database management system which had several issues with the maintenance and update of the data and was also not able to scale up with the growth of the business. With expertise from Trinus Corporation, Steve Johnson (Vice President of Information Technology) and Manish Gupta (Director of Information technology) rolled out new BI project. Some of the major changes to the company were the standardization of data across the enterprise and made data available to all the level business users with ease. They also made sure that the reports are generated even for the one who got no technical expertise. According to Joseph, W., Clark & Omar, A., El Sawy. (2010), “BI capabilities are often described in terms of key performance indicators, or KPIs” (p. 15).

On the technological front, building trust, sharing experiences and managing conflicts may be difficult with virtual teams. Differences in time zones and lack of face-to-face interactions may also pose a challenge.

The introduction unit gives the reader a perfect initiation to satellites and its applications. This is succeeded by a brief history of digital satellite communication systems.