Leon Festinger 's Theory Of Cognitive Dissonance

1855 Words Feb 3rd, 2015 8 Pages
Leon Festinger 's theory of cognitive dissonance (1957) sets its meaning on the theory that behavior does not support the attitude or vice versa. At many times individuals see themselves experiencing this phenomenon, so in order to reduce this dissonance, either the attitude or the behavior needs to be altered or changed. A perfect example would have to be when a white person says that black and whites are all the same yet he/she would not want to live in a neighborhood with the majority of the population being blacks. This expresses the person’s strong attitude towards the topic, yet their behavior shows otherwise. This paper will focus in deeply understanding what cognitive dissonance is and analyzing well known studies that have conducted extensive research on it.
Our attitude and behaviors are what defines us in society and what supports our views. However when these two contradict with each other, many different outcomes may to happen. That is why consistency plays an eccentric role in our lives, which brings the question of what happens when we are inconsistent with what we say and do? Researchers Lisa L. Shu and Fransesca Gino conducted a study called “Sweeping Dishonesty under the Rug: How Unethical Actions Lead to
Forgetting of Moral Rules,” (2012) in which they wanted to know “whether one consequence could be the forgetting of moral rules.” These two searched to understand how our action or better yet our immoral actions, leads us to forget what our parents…
Open Document