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What Is Les Mills's Strategic Management?

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Les Mills’ organization has been out for years and throughout the days as they keep improving themselves; they are one of the most successful fitness-related companies around the world. The organizations are very diverse and associated with many different parts in marketing such as sales, fitness programs, finance, and marketing. Les Mills’ original goal to start the whole business is to improve the lives in New Zealand. As the following passages will describe the Strategic Management process, what should the next strategic moves be and what are the Les Mills’ competitive advantages and how would the company establish them.
According to analysis, the political, economic, social, technological and ecological/environmental (PESTE) are …show more content…

There are also some threats for Les Mills, as more gym arise the more competitors they have, the new cheaper gym may lead to the clients moving to the other gyms, so it is very important for Les Mills to provide some special deal for the younger age group and students, or create a different membership card for higher-class can enjoy and use more equipment like the SPA or the private room.
In addition to above mentioned, Porters five Forces (Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution, Threat of New Entry) analysis can help to understand more about how Les Mills can improve in the future and what would be the problem to do so. Suppliers power shows that it is very important to find a good supplier for the company, as the competitors arise, sometime the company may need to go into a price fight, but if the supplier keep putting the price higher and higher this would be extreme difficult for the company to compete with other (James Manktelow, 2014). For example for Les Mills, if Les Mills usually bought high price equipment so that to cause their product’s cost is at a very high price and can’t put the price low. Therefore, they might experience a lost. Buyer power is also very important for the company, each

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