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Lester Beall Essay

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It is not easy to create continued quality design over a 40 year span. While it's simple to credit "talent" in such circumstances, it is more useful to focus on the work process of the artist instead. Lester Beall was obsessed with the idea of creating contemporary design that looked towards the future instead of the past. He wanted to move on from the current style that was popular among other graphic designers. To do so he turned towards Europe. There he discovered many exciting techniques that he used in his work. By combining the elements he saw in avant-garde European art and his own passion of photography he created a unique style that created iconic design. His philosophy was to "'integrate the elements in such manner that they will combine to produce a result that will convay not merely a static commercial …show more content…

His willingness to experiment with the unknown is what pushed him ahead of many of his contemporaries. He incorporated what he learned from his extensive research with what he already knew thus creating original design that became his distinct style. He was known for needing to express himself creatively. He used photography, drawing, and painting as his mediums. In many of his design his own photography is featured. He loved producing photomontages, he paired that with geometric shapes, strong colors and arrows. He was also fascinated with the human form. This is an element that is visible in a lot of his work. His design was always dynamic and eye catching. As mentioned, another big part of his process was his surrounding. He needed the country and the city to feel the most creative. Because of this he worked from two offices throughout most of his career. Beall also believed a designer needed to be a well rounded individual. He was interested in music, theater, and visual art of all kinds. He collected magazines and read many books in order to create original art that was

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