Executive Summary
The following plan is based on 16 years of experience, is highly focused and promises to follow a path of prosperity for its owners and staff. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business.RAY Feeds, Inc. will show a profit immediately, and will increase sales and profits each year thereafter.
The company is dedicated to providing the highest quality customer service, meeting the agreed delivery dates, and keeping the sales prices controlled in accordance with ongoing market trends. The focus of this business plan is to identify future target clients, explain our marketing strategy, improve
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4.1 Market Segmentation
Feeds, Inc. will focus on the following markets: * 4-H Enrollments: Simply put, this segment of our market is our future. We are working with 4-H to further interest in animals, their nutritional needs, and means of cost containment. Through offering quality custom feeds we will provide success for today and many tomorrows as these youth become adult consumers (while annually, new youth will be targeted). This market will allow for sales of all our feed products as 4-H offers exposure to a variety of animals.
* Cattle Farms: The number of cattle farms within a 100 mile radius of Latheethen Feeds is quite phenomenal. There are many different purposes for these farms as well. Some raise cattle for auction and slaughter while some raise cattle for milk processing. All together, this is a market that is small, but would be very lucrative just by having a few of these commercial accounts purchase their feed from us on a weekly basis. The cattle market is very tough, but with our low prices and quality service, we should be able to obtain at least 10% of the overall market.
* Horse owners: We will provide custom feed while building customer relationships for long term growth and
Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers
The company’s mission is to provide their customers with the best service and products and “to be the very best
Our marketing goal is to keep customers’ awareness and accessibility of our products at a relatively high level. Therefore on one hand, we will focus on massive spending in promotion and placement in these three segments. On the other hand, we will exit low-end and traditional market gradually.
This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.
As a result, the company focuses on its target markets and effectively delivers on its value proposition to satisfy its customer’s needs, wants, and demands.
The B.A.’s company’s vision is to provide the best and professional service to customers and to be the first largest provider
A4. Keys to Success: Our plan will be to produce the same menu week after week. However, customer feedback is very important for our success. Customers will have an important part of what is on the menu. Partnering with the finest farmers in the Northwest for our produce will play a big part in keeping our final product tasting good each and every time. Customers will come to count on the tasty food we generate each and every time they eat with Vegetarian Delight.
business purpose. All-in-all their promise is to have the best quality in customer service with a
The company commits to operating and cost efficiency with high quality products and strong distribution management. This strategy enjoys a steady sales growth rate and positive profits.
The company has maintained its position in the market by striving to maintain its products quality in a very competitive market. The marketing team has been involved in market surveys to acquire the demands of the market and
Will ensure that all parts of our business work together cohesively to deliver customer-centric outcomes to support the initiatives in our Future Strategic Business Plan.
Mission statement: “Through an efficient and diversified multi-channel marketing system, we provide customers a unique shopping experience by offering the best prices and service on a broad range of products and services.”
The company aims at improving their sales to ensure that there is a high return on the investment and maximize the profits that the company targets to accomplish.
Our company has a group of smart, ambitious, customer oriented and talented people with deep-rooted ardor for pets. The professionals understand the pet needs very well and accordingly manufacture the Pet Food Products and Accessories. The team encompasses:
Their endeavor is to help patrons notice the correct vender, supply at the correct value & quality. the most focus would definitely air the core functions of provider development, certification and adherence to tight international and company standards.