Let's Go Healthy Campaign Analysis

Decent Essays

The Let’s Get Healthy campaign on its face value was indeed laudable and worth undertaking. However, it was unfortunate that after one year, participation in the program was discouraging and that the staff’s interest and enthusiasm fizzled into thin air. What went wrong? For one thing, the organizer of the program apparently conceived the idea on its own without any input from the staff. Also, the program was introduced as a directive from the authority without consideration of the employees right to make their own choices on what goals are best for them and the manner to achieve those goals. Several models and theories of compliance can explain why the Let’s Go Healthy campaign failed. The notion that the program was envisioned by an

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