Levenenson Public Relations Case Study

Managers and leaders do not welcome crises because they don't realize that problems and crisis if handled with intelligence become an opportunity for the company. The purpose of writing this paper to discuss the case of "Johnson & Johnson" that became a hero in the eyes of public (Rehak, 2002) and gained their market share back with the help of their effective public relations plan. They accomplished this by making good relations with public and by proving how much they were concerned about the safety of their consumers.

The website is designed uniquely to represent their brand, and is enjoyable and easy to use. (1)

     Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.

Blue Bell, America’s third largest ice cream company, was founded in Brenham, TX in 1907. Originally a butter manufacturer, Blue Bell decided to end the days of selling butter after increased sales of ice cream proved where the consumer demand existed – in ice cream. (Hem, 2006) After years of providing successful service and products to the consumer, tragedy struck.

Realising the need for a guide to gay-friendly accommodation, venues and services, Rex Masters (Matrix Public Relations) came up with the Pink Guide for Cairns and Tropical North Queensland, which he launched in 1997.

OXFORD, Miss — Spring Semester 2017 —Trent Small-Towns will be participating in the IMC 390 course this spring semester with renowned Professor Debbie Hall.

I am a top performer because I always have strived for excellence throughout college, which in turn allowed me to graduate a semester early. In addition, I held multiple leadership positions throughout college, including President of Lambda Pi Eta, the national communications honor society, my college's Student Alumni Association, and Vice President of my college's chapter of the Public Relations Student Society of America (PRSSA).

For most Public Relation college students and grads, be an intern at J Public Relation (JPR) is a dream comes true. However, earning a spot at their mentorship program is so competitive. JPR is one the top hospitality, luxury lifestyle and social media firms in the USA based in San Diego, Los Angeles, New York City, and London. This boutique agency is made up entirely of hardworking women who have helped the agency to grow and gather countless industry awards including “Power 50” PR Agency List by New York Observer, Top Places to Work by PR News and San Diego Magazine’s list of Coolest Companies. Lauren Knox, who oversees the hiring of interns at JPR, says that they receive over 400 applications per month at each location and only five have

Stephanie Harnett, an employee of a PR firm hired by WalMart, was caught attending a closed press conference on June 6th 2012 posing as reporter under the name “Zoe Mitchell” to infiltrate a union meeting. Harnett worked for Mercury Public Affairs, a firm representing WalMart in an attempt to acquire a controversial store permit in LA’s Chinatown. The union group she snuck into was Warehouse Workers United, a group representing WalMart warehouse workers in Los Angeles. After Harnett appeared a week later in her public relations role, Elizabeth Brennan, a spokeswoman for Warehouse Workers United, noticed she was not who she claimed to be and informed The Los Angeles Times of the incident.

When we first discovered that Nikki Barjon would be our guest speaker by email, I was thrilled. Her story about her journey through the public relations industry was very interesting. Her credentials are superb, she has worked with iconic accounts such as, King World, Oprah, Ford, T.I, high profiled celebrities and; that is just naming a few from the top of my head she mentioned during the lecture. She is an inspiration to me not because she is prosperous in the field I desire, but she as a person is someone that I aspire to be someday. Within the hour she spoke to the class, I will cherish for a lifetime.

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

Tesla is perceived as one of the most promising and interesting business enterprises, more so given the zest exhibited by its CEO, Elon Musk. As much as it is a young firm, it has employed technological advances coupled with innovation to provide numerous willing consumers with zero emission automobiles (Sparks, 2016). The automobile industry is still heavily reliant on the internal combustion engine, which of late has been considered as imposing a relatively huge carbon footprint leading to adverse climatic effects (Mangram, 2012). Many consumers, both young and old, are now championing for ethical consumerism, a step that the Tesla Company has proactively embraced. Hardman, Shiu, and Steinberger-Wilckens (2015) provide that the company like many others in this particular industry announced its very first recall in 2013, which was in essence voluntary. This approach was considered as proactive in comparison to recall issues that have been plaguing other companies. This proactive and voluntary approach served to limit incidences of litigation, injuries or other customer complaints. However, the firm’s public relations wing has at times been under fire for arguably offering a lackluster performance. The discussion seeks to delve into issues related to Tesla Motor’s public relations practices, utilization of social media, and the creation of a global brand.

According to L’ Etang (2007), Impression Management in the past appeared to be a tactic of manipulation in Public Relations. As the theory governs a process to construct an image, PR practitioners were accused of being image makers who use symbols or messages to control how the organization is perceived (Grunig, 1993, p. 125). Grunig describes images makers as people who “create and project an image out of nothing” and in agreement, his research proposed that this production of organizationally controlled messages for the purpose of manipulating media images was indeed manipulation. In Addition, L’Etang, states “In the 1960’s Impression Management was seen as something artificial that interfered with real and authentic relationships. In the 1970’s it was acknowledged as a form of behaviour but seen as invariably negative and as deceptive and manipulation.”

Great public relation (PR) is likewise an imperative undertaking which need to be fulfilled by PM. Mainly if task is open subsidized. Great advertising require solid personality, solid objectives and arranged system. So PM ought to be cordial and positive. Additionally, he or she can have the capacity to set up a presentation.PM ought to give high significance to PR as well.PM must know association venture association and targets altogether and secure the relative significance of every open gathering besides distinguish high-chance regions. How about we take a case of Advanced Rapid Transit System in Canada (1996).At that period, neighborhood government power persuaded individuals around there for the specific task. It was including light driverless autos, attractive exchanges and fiber optic based correspondence. Figures were produced and showed publically to demonstrate that an expected expense is practical contrasted and comparative frameworks assembled there. This segment gave development encounter that time. While keeping whatever is left of development proceed. All homes inside the zone of development were kept educated of the advancement. These techniques attempted to finish the venture at the early stage of the plan and to the elite level. The expense of PR exertion added up to more or less 0.6% of an aggregate venture (Widman, 1990, p.14)

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.