Leverag Strengths

Premium brand name, proven management team, lower costs/ higher margins, diverse workforce, higher consumer demand. I think these are definitely likely to change simply cause who knows how long you can maintain a low cost, high margin company. Anything can happen.

It involves specifying the objectives of the business venture or project, and identifying the internal and external factors that are favorable and unfavorable to achieve those objectives. A SWOT analysis helps elucidate strategic advantages. Strengths are attributes of the person or company helpful in achieving the objective(s), while weaknesses are attributes of a person or company, harmful in achieving the objective(s). Opportunities are the external conditions, helpful in achieving the objective(s) and threats are external conditions which could do damage in the

“SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.” Margaret Rouse (2014) John Lewis – Strengths John Lewis use two formats to sell there products, online and in shop. If they did not have a website, there market would be just the UK as they do not have any shops outside the UK. The website is easy to understand and follow which allows people from other countries to buy goods.

Many companies use SWOT analysis to understand their position in the market and develop a plan of action. Therefore, a SWOT analysis is an important part of the project planning. Strength (internal factors): attributes of the organization that helps accomplish the project objective. Weaknesses (internal factors): attributes of the organization that stops the accomplishment of the project goal. Opportunities (external factors): external conditions that help accomplish the project. Threats (external factors): external conditions that could impair the project.

Internal analysis are conducted so it can identify an organizations strengths and weakness. Threats and opportunities are identified by assessing the external environment. Either in its broad or competitive environment. The most essential result of a SWOT analysis is the ability to draw conclusions about the organizations situation and need for strategic action.

A companies’ competitive advantage can be identified by understanding the company strengths and matching them with opportunities (Ferrell & Hartline, 2014). The key strengths that serve the customer’s needs better than its competitors the company its competitive advantage. A way a company can determine its strengths is by performing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.

SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company

The focus of the SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories; internal factors and external factors. The internal factors are the strengths and weaknesses that are internal to the company while the external factors are the opportunities and threats that presented by the external environment. The internal factors are determined by their impact on the company’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include technological change, legislation, cultural changes, and changes in the marketplace or competitive position (Wood, 2008).

The SWOT analysis considers factors from both the internal and external environment. By considering the strengths and weaknesses that lie internally, an organization can have a better perspective on what stands improvement and what the company should promote. By scanning the external environment, companies can position themselves in a way that is coordinated with the movements in the market and consumer preferences, among many other factors. Given the weakened economy, Wal-Mart has begun to develop internationally to continue their growth (Seeking Alpha, 2011).

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the

Focuses on a company's internal strengths (S) and weaknesses (W) extended from SWOT analysis, this perspective is used to analyse the resources, capabilities and competitiveness of both the companies, through the VRIO Framework.

The origin of SWOT can be traced back to 1960s during a seminar in Zurich and the framework was originally introduced by researches of Harvard University (Learned et al., 1965). The acronym for SWOT is strengths, weakness, opportunities and threats. Strengths are a firm’s resources and capabilities that can be employed as a foundation to facilitate it to achieve objectives and mitigate threats (Wood, 2007). For instance,

What is a competitive advantage for the company? How can the management use it? Make SWOT analysis for the company.

Organizational strengths, weakness, opportunities, and threats (SWOT) analysis is an integral part of the strategic plan that can help put into focus the potential needs and risks that could

CHN’s SWOT analysis evaluates the company’s internal and external factor. The internal factors are the company’s strengths and weaknesses, which are within the company’s control. Threats and opportunities make up the external factors. The company does not control these.