Leveraging Content With Social Media

I have been with my present employer over 16-years and have no prior experience using LinkedIn or social medias. At first, I was scared to setup an account online where everybody would be able see my professional and personal experiences. Recognizing 2017 is a digital age with social media sites, I decided to take advantage of the benefits it brings. LinkedIn is a source that job seekers, recruiters and businesses are turning to find professional relationships. Most features through LinkedIn are free. There are some additional functions available with a small membership fee that would be beneficial. This includes being able to see who has viewed your profile and how they found your profile. The setup process was easy and took minutes.

LinkedIn is a rather new social network with room for growth and improvement in many ways. As the company grows, the more likely uses and enhancements will continue to grow as well. First, adding a geographical map to show people close to you who use LinkedIn would come in handy when trying to network with people in your area. Secondly, adding video conferencing would be ideal for companies who would like to use LinkedIn as a way to communicate to their current employees similar to GoToMeeting. Thirdly, trending topics and news feed following changes within your industry and circle of interests would benefit users that would like to stay updated.

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

The most common social media tools include Facebook, Twitter, YouTube and LinkedIn. Social media tools facilitate people to interact and communicate effectively. Social media provides an effective access to a vast amount of information across the globe for interaction and research Coleman, et al., 2008).

There’s no value in creating compelling, quality content if it’s never actually seen by your target market, so what are you waiting for? Crafting the perfect balance between personal content promotion and sharing interesting, industry-related content is a vital for any brand looking for success on social media.

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

Despite the increasing competition in the internet sphere, LinkedIn has been performing since its establishment in 2003. LinkedIn is always going to have the benefit of being pioneer in

LinkedIn provides a web-based site for career management as well as professional networking activities. The company earns its revenue from three sources: hiring solutions, marketing solution, and premium subscriptions. Hiring solutions revenue is earned by enabling recruiters to search for potential employees through the site. Alternatively, companies could buy hiring services from LinkedIn through periodic

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

LinkedIn is synonymous with interpersonal business connections. Looking at my LinkedIn homepage on any day, mostly what I see is "Harry is now connected to Sally," "John is now connected to David" etc. Only a small minority of LinkedIn members are REALLY using the available tools beyond the easy way of starting connections; more businesspeople need to start posting articles they like, expressing opinions, listing upcoming events, asking or answering questions, commenting on someone else 's posting, or (gasp!) using one or more of the free LinkedIn apps. So as a fellow contributor to the global personal learning network (PLN) we all share with each other in LinkedIn, I put into written words selections from educational seminars I have been giving in the New York metro area, to evangelize on the "Top Ten Tips to Build a Stronger LinkedIn Profile."

partners to build LinkedIn features on their Web sites or deploy applications on LinkedIn’s. In early

Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.

Groundswell is a book that focuses on the power of social media and how businesses have to learn to harness this power to remain competitive. The book is full of practical ideas of how the groundswell works, why it is so important in today’s business world and how to use it to maximize your marketing potential. The book gives examples of how some well known companies use social networks, blogs and other online platforms to learn how customers feel about their products and also provides explicit tactics to guide companies in using the groundswell in their own businesses. I think this is a great book if you are just beginning to think about how to use digital media for your business or if you are trying to learn how to connect people with social technology. It is not a difficult read as it explains concepts and ideas in a simple and direct way. The groundswell gave me a good perspective and firm knowledge base on the untapped potential of social networks.

The basic functionality of LinkedIn is that it allows users to create profiles, describing their work experience, schooling and training, capabilities, and a photo which is basically used as their resume. Individuals can use their profile as their resume and most employers search through LinkedIn profiles for new employees, so individuals will gain attention from employers without even applying.

By now, you probably see the importance of using LinkedIn as a tool for your business. You get to interact with like-minded professionals and create lasting relationships. But how can you use LinkedIn as a marketing tool? Frequently, marketers are turning to LinkedIn to promote services, products, specials, webinars, and content. You have more power with LinkedIn than you may actually realized. If you already use social media to promote yourself or your company, LinkedIn is just as easy as Facebook, Twitter, and Google. If you’re new to producing ads for social content, it’s not as difficult as you may think. Here are the best steps to take when setting up LinkedIn advertisements for business promotion: