Levi's Versus Lee

With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.

Originally, Gap did not sell its own brand of clothing, carrying only the Levi Strauss & Co label on its shelves until 1978. At this time Gap had opened more than 300 stores and was selling its own, increasingly popular brand

Benefiting from advertising the group identity and brand image rather than products/services of each group.

In the eastern front of U.S. Civil War there were two men who stood above the rest. Robert E. Lee was the commanding general of the Army of Northern Virginia. Thomas J. "Stonewall" Jackson commanded the Army of the Shenandoah. The military genius of these two men was far beyond that of any Union or Confederate officer in the east. History tells us that Robert E. Lee was one of the greatest commanding officers in history. History only tells us that Jackson was brave and stood like a stonewall at the First Battle of Manassas Junction, but was Jackson as good a commander as Lee? While they had their similarities these two men were very different in the ways they commanded their armies, and the ways they saw could end the war in victory

Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families

The American Civil War was a major conflict that occurred on April 12, 1861. This war was fought between the United States of America, led by Ulysses S. Grant, and the Confederates States of America, led by Robert E. Lee. On July 21, 1861, in Prince William County, Virginia, near the city of Manassas, the first battle of the Civil War had begun. The first battle was called “The First Battle of Bull Run,” also known as “Battle of First Manassas.” The Civil War was fought mainly because of slavery and the unity of the nation. While the North was industrialized, the South remained agricultural, so, therefore, the South needed slaves to help work in the fields. The Union had around 2,100,000 soldiers and the majority of them were white boys and men that were generally aged between 18 to 45 at first. But, after a while, on May 22, 1863, the U.S. War Department enabled free escaped African-American men to serve as enlisted men in the war. With many struggles and concerns in the beginning, the African-American soldiers not only gained military skills, but they also gained courage, strength, support, and began to

At the end of the Civil War, two great men found themselves in a bind. Robert E. Lee, commander of the Confederate Army of Northern Virginia, had a slew of wounded and malnourished soldiers, and nothing to feed them. Ulysses S. Grant, commander of the Union Army, had resources to spare and extended an offer of surrender in exchange for those rations. Lee accepted, and therefore forfeit the Civil War to the Union Army. Throughout their four year struggle for victory, the two men underwent many trials, and ultimately came to a consensus that the carnage had to come to an end. Although Lee and Grant had drastically different approaches to the way they commanded their respective armies, both went down in American History as heroes.

A major court issue has dominated the national headlines in America. The battle over state execution in Arkansas ended on Thursday night as the state carried out its first execution since 2005.

Jeans were made in in the 1850s. The place they were made was in New York. Yet, Strauss, the creator was not pleased with the money he was getting so he moved to California because he wanted to get some of the California Gold Rush. With him knowing Jeans were made for work he tried to get miners to get new jeans to mining. Not only was that a great choice, but it did better than he expected as he was not only changing his generation then, but now he changed my generation. He never thought that he would have gotten such success just from moving his creation to a place that people found that jeans were perfect for mining. If he would know how much he did for the fashion in American clothing he would be proud. Mainly because it is the number one

The Charitable Giving program at lululemon athletica is committed to raising awareness of charities in the communities in which it does business. Guests decide which local charities they would like to support and the store then selects up to eight of these to be part of the program. lululemon athletica is also committed to the Centre for Integrated Healing, an organization dedicated to holistic treatment and prevention of cancer, and Silken Laumann’s community-oriented Active Kids Movement.8

TFC can look into boosting its revenues through investment in brand recognition or promotion opportunities like sponsoring or conducting fashion shows, updating its website, conducting workshops across schools or colleges dedicated to fashion, promoting new fashion enthusiasts and/or designers etc.

The Gold Rush created many opportunities for up and coming entrepreneurs such as Levi Strauss, Henry Wells and William Fargo, as well as John Studebaker. Levi Strauss invented the blue jeans for the miners and the working class, which became loved by all. Levi Strauss went to San Francisco in 1853 to take advantage of the giant sales opportunity in California (PBS.com). Once in San Francisco, Levi opened up a store and began to sell merchandise. John Davis, a Nevada tailor, approached Levi Strauss and wanted to create a partnership for his heavy duty cotton work pants (PBS.com). The jeans became a huge success with miners, cowboys, and the working class. “By the end of 1873, thousands of San Franciscans were wearing Strauss and Davis's pants”

When marketing to the industry you need to make sure you are targeting those that would benefit from being at the event, also targeting those that would benefit those attending the event. So, aligning brands and companies with those that match the values and interests of not only VidCon, but those in attendance will help ensure that the attract the right people in the industry to the event. All three of these target markets benefit in different ways. The community of viewers are offered a chance to make meeting their favorite creators and reality. They are able to partake in almost all things happening during the event such as Q & A sessions, along with concerts, games, and contests. Creators benefit in the sense that the get to connect and network with fellow creators, along with attend different panel discussions and demo workshops that allow them to better themselves and their brand. Also, they get to connect with their viewers, because without them they would essentially not have the job that they currently

Apart from the monetary benefit, the franchises may also utilize this platform for brand building and promoting their other business interests.

Levi’s is a brand recognizable in the whole wide world. There is no person who wouldn’t be able to associate correctly the Name with the product. LS&Co has managed to create something timeless, just like their classical 501 blue jeans.