Lewins Change Model

2018 WordsFeb 17, 20188 Pages
When companies experience a change, communication is the most critical phase for a successful outcome. There are several models to use for implementing change, however, the one that Meineke will use to process the change is the Lewins Theory, takes the company through three phases: unfreeze, change, and refreeze. Communication is the key to this theory which begins with the unfreeze phase. This phase communicates the reason for the change and creates urgency by listing the critical reasons why the changes are necessary and the benefits made from the changes. This creates buy in from the employees as they eagerly await the change plan to “fix the problem.” The change phase implements the changes; again, communication is the key so the employees will know what the expectations are at all times. Refreezing is making the changes the new company culture by demonstrated behaviors. Lewins Change Model Change is a common trend in the business world and companies who changes usually succeed while companies who stay set in its ways more often than not will be unsuccessful. In the 1950, Kurt Lewin laid out a model of success for change that many companies still use today. To the untrained eye the idea, Lewins concept seems easy but the freeze, change and unfreeze steps does not always happen without resistance. Those who are set in there ways will not be as accepting to the change for many reasons. Many have researched his change model, discovered ways to make it work, and
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