Managing Transitions by William Bridges is a well-constructed text written on Change Management. Bridges begins by expressing the clear distinction between “change” and “transition”, with emphasis that change and transition are not interchangeable terms, but completely separate processes. The concept, according to Bridges, is simple: Change is situational, it is eventful, visible and tangible. Change is the WHAT. Transition is psychological, a continuous process that happens over a span of time, it is internalized by people. Transition is the HOW. Transition is internal, it is what happens to the person mentally as they process the change.
The goal during the unfreezing stage is to create an awareness of how the status quo, or current level of acceptability, is hindering the organization in some way. The idea is that the more we know about a change and the more we feel that it is necessary and urgent, the more motivated we are to accept the change.
Providing clarity about the change can improve the transition process. According to Mclean (2011), leaders
As said above good communication can really help people accept a change more quickly. Working as a team can really help to adapt to change
When employees are unwilling to accept change there is a strong possibility that they don’t understand the change or do not understand why it is being suggested or implemented. At this time is when communication is essential in letting the employees know what the changes are trying to accomplish and what their roles are during the change. As a manager it is crucial to have an understanding of the employees you oversee and to know what to expect when they are confused and concerned about procedural changes. The overall morale of the organization will be good if the employees are kept involved in both the planning and the implementation of any changes.
“The images, metaphors, or frames that we hold, both of managing and of change, influence our ideas of what we think managing change is all about” (Palmer, Dunford, & Akin, 2009). As people we all see through our own eyes, we call see a different perspective and have a different reaction to what is coming next. As human beings we react differently to situations. Situations of change are transitions that some are able to adapt to quickly while others have a hard time. Being the leader of that change can be difficult and helping make a change does not come easily or effectively. Keep and Newcomer (2008)
In Lewin’s 1951 change process, the first stage, unfrezzing is where change occurs and for people to let go of the old ways to adapt the new ways. The moving stage involves the change process where “thoughts, feelings, behavior, or all three, that is in some way more liberating or more productive than doing things the old way (Kaminski, 2011).” The last stage is known as the freezing stage because change is incorporated into the new routines making it the new standard operating procedure.
Unfreezing:- This stage is about getting ready to change. It involves getting to a point of understanding that change is necessary, and getting ready to move away from our current comfort zone. It ideally implies creating a situation in which we want the change.
The author will employ a combination of two change theories. Kurt Lewis’ Unfreeze-Change-refreeze theory and John Kotter’s 8 Steps of leading change. A summary of the steps is attached below (Taner, R. 2015).
ABSTRACT The purpose of this article is to summarize several change theories and assumptions about the nature of change. The author shows how successful change can be encouraged and facilitated for long-term success. The article compares the characteristics of Lewin’s Three-Step Change Theory, Lippitt’s Phases of Change Theory, Prochaska and DiClemente’s Change Theory, Social Cognitive Theory, and the Theory of Reasoned Action and Planned Behavior to one another. Leading industry experts will need to continually review and
A new kind of challenge sets peoples’ mind thinking trying to come up with appropriate solutions and in the process, change is created. Among these challenges is disconfirmation which causes dissatisfaction in the present conditions coupled with learning anxiety which triggers a state of resistance and defensiveness because of having to discard what had been formerly accepted. This now becomes the driving force for unfreezing which is the first stage towards change and is in itself a very fundamental step.
According to Kurt Lewin’s change model (1947), there are three aspects of managing organizational change: unfreezing, change intervention and refreezing. By observing the change model, all four characters are seen to go through the freezing stage when they found the first cheese station.
Unfreezing stage clear communication must be provided which is still valid today. The communication must include a sense of urgency and help employees understand why the change is needed. In order for change to occur, employees must be prepared for the change. They must also feel that their position is secure and that they will receive support from all levels through the implementation of the change. Additionally, employees should be a part of the change process to ensure they still feel empowered within the organization.
Week 3, the lecture on Managing Change describes organizational changes that occur when a company makes a shift from its current state to some preferred future state. Managing organizational change is the process of planning and implementing change in organizations in such a way as to decrease employee resistance and cost to the organization while concurrently expanding the effectiveness of the change effort. Today's business environment requires companies to undergo changes almost constantly if they are to remain competitive. Students of organizational change identify areas of change in order to analyze them. A manager trying to implement a change, no matter how small, should expect to encounter some resistance from within the organization.