Li & Fung Strategy Case

1. Based on the information contained in the short case description, and on your own observations, what do you feel characterizes L. L. Bean’s competitive strategy? What are the most essential “customer needs” that must be met by L.L. Bean

The technology enhancement improves the efficiency of the supply chain, safeguard customer information and boost infrastructure associated with the target web portal for supporting online and mobile community an offensive complementary strategic option. The internal information

The Supply Chain Management System used at Lowe’s is a collaboration process. According to LeRoy Allen, Senior Vice President of Logistics for Lowe's Companies, as cited by Real Results Magazine (2012), Lowe’s has more than 3,000 suppliers and having effective communication with all of them is difficult. Providing them with key information helps them, not only run their own business but assists Lowe’s in running theirs. This model was designed to efficiently run the supply chain together (para. 2).

Strengths: Minimal delay in production. Avoid lead-level requirements. Safter products for customers, thereby increasing customer satisfaction. Avoid legal issues from foreign and domestic governments. Contract abrogation with supplier if process failure due to supplier. Socially responsible

1. What is their business strategy to grow profitably and compete over the long term?

People are using the websites to order their desired products so information systems is very important. Without it, our business would not be able to run smoothly or

Li & Fung is a long-standing Hong Kong based company that that has evolved from an export trading company to a coordinator of value-added services across the entire supply chain in a global, open manufacturing environment. They assess the clients’ product and delivery needs and orchestrate supply, manufacture and delivery in a very tailored and specialized way (Claremont Conversation Online, 2008). In the prevailing business environment, it has not been cost effective to trade with SMEs since production orders were below the factory minimums. Through the implementation of an internet portal, they have secured their position with the SME market while maintaining economies of scale.

Within Logistics, there is a “Control Tower” and Distributor Connect” program that were with the intent to monitor all inbound or outbound activities within internal or external resources, it has since been able to effectively reduce deadhead moments. By bringing innovation into their supply chains to deliver better efficiency and lower cost, it is no surprise that P&G was ranked among the Top 5 in the award for Gartner Supply Chain Top 25. With the effective supply chain, it has help to keep hiking costs at bay, where P&G can price their product competitively; which ultimately spells benefit for the consumers.

•For suppliers: The company does not ask so much money for what they sale and can give more money for what they want.

The value delivery option is another component that supports the supply chain. Providing attention to the changes within consumer demands that will aid in rapid production of consumer products. In order to gain a larger view of the said component it is vital that the value-based method must be clearly understood. Based on the findings of (Feller, A., Shunk 2006).the ability to realign the structure of the supply chain, this process will allows the supply chain to sustain its effectiveness by adopting to changes in consumer necessities with merchandises of larger value. A diversified supply chain is constructed to match the overall components of the chain with customers need in mind. But if this construction of the supply chain doesn’t match the needs it will make nearly impossible for the organization to provide said products and services to the consumer.

1) Describe briefly Robertson’s business and the key factors to succeed in it. How well is Robertson doing from an operational standpoint? What KPIs should one consider?

This organization developed and sold an inventory tagging technology which permits its customers to streamline their supply chains.

In terms of strengths, the company has the advantage of being the market leader, although

Excellent customer service is a way to set the organization apart from its competitors. Differentiation can be achieved through fast and correct execution of product ordering. To improve on the order process it is important to have the correct information provided in a timely fashion to all divisions. For integration to be successful information must be available throughout the entire supply chain.

The Fung brothers were both highly intelligent individuals. They used new ideas and innovation to turn the company into a more professionally managed firm that went public in 1992 (MacFarlan, 2005). Li & Fung manages the global supply chain for high volume and time sensitive consumer goods for large companies