Liabilities Of Media Production By Isaac Carter

To answer this, Copyright Law must be understood. Copyright Laws protect intellectual property, and ownership rights. Artists can control their content by selling, leasing it or giving it away. Artists can grant permission for their work and have the freedom to charge. It encourages creativity, and protects the creativity by keeping it exclusive to the creator which allows profit. Mass media embodies the Copyright content,

The copyrightable element of the 1963 image should be covered under American copyright law, but the content of the image, including originality and use that need to be defined. Elements that should be protected include the photograph itself. This includes “selecting and arranging the costume, draperies, and other carious accessories in said photograph, arranging the subject so as to present graceful outlines (Burrow-Giles Lithographic Co. v. Sarony, 45, 48 (4 S.Ct. 1884)).” In the 19th century, this declaration was the first time the question of a photograph’s inherent copyright was explained, and is now a standard in the Copyright Act of 1976, where all “two-dimensional and three-dimensional works of fine, graphic, and applied art, photographs, and prints…that can identify separately from the utilitarian aspects.” (17 U.S.C. § 101) are considered pictorial works and protected under copyright.

This is important to protect a creator 's moral and economic rights and integrity of their work: So they are recognised as the creator of their work (no one else is identified as the creator) able to protect their work from derogatory treatment; inappropriate modification, distortion or other interference with its integrity. Appropriation is not copying or visual plagiarism.

The second approach to copyright is the democratic approach. All works of art are ideas built on a foundation of other ideas. The democratic approach advocates that intellectual property belongs to the society and should be available for the general good of the public. If the particular usage is intended to derive financial benefit or any other business-related benefits, it is considered inappropriate usage. If the utilization of factual work were more usable than the use of someone’s creative work, then that would not be fair use. There is no specified edge to the amount of quoted work that can be called “fair use.” The courts exercise common sense to determine if it was too much. If the utilization of the material created market or stirred a competition, and if the fair use diminishes demand for the original product, it is not considered as appropriate use (Crews, 1993).

Copyright laws protect the original work of things like writers, drama (on TV, on stage etc.), music (by most artists, you can’t just copy someone’s song.), drawings (paints, digital photos etc.) Software is also protected under this act too.

The media post news stories daily about ways to loose weight, ways to be more energized, and many other stories that claim doing something will lead to an outcome everyone wants. However, the media often times takes scientific studies, and post what they want the viewers to believe out of the study. Sometimes the media is correct and other times they have completely turned the studies around. When looking at a media claim the actually study is usually mentioned but not shown. If viewers wanted, they could look up the original study to compare if it is true with the claim or not. This paper will address three media studies that are compared with their original study to see if the media claim is true or falsely advertised.

1. Copyright is the exclusive legal right given to an originator or assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

Another key aspect is copyright. Copyright is using someone else's work for your own benefit without their permission. One of the main points of copyright is to protect somebody's original work without the fear of it being used by another source. As well as being recognized in the constitution, there are five aspects protected by copyright; reproduction, adaptation, distribution, public performance, public display.

Copyright Law 1988 automatically applies whenever an individual undertakes any following work such as: Dramatic, Artistic, Sound Recording, Musical or Film. In order for the law to apply, the work requires to be an original and not copied or adapted from any existing work. Usually the individual or joint authors who have created the work will exclusively own the work and would be referred to as the “first owner of copyright”. However, if the work has been produced as part of service then the first

picture, like a director of a movie. They get to own their copyrights, but they are

Robin Gross once described copyright laws as, “a balance between protection for the artist and rights for the consumer.” However, Carolyn E. Wright, a full-time attorney who actually wrote the book on photography law and whose goal is to protect the rights of photographers (both professionals and amateurs alike) provides us with a more official definition of copyright laws in an interview with photographer Ken Kaminesky. Explaining that, “copyright for photographers means owning property. With ownership, you get certain exclusive rights to that property. For photographic copyrights, the ownership rights include the right to reproduce the photograph, prepare derivative works based upon the photograph, to distribute copies of the photograph to

as well as recorded media. The person who owns the copy right has the sole authority to reproduce,

agreement not to recreate the artist’s design and sell it. The knowledge and designs of the

Copyright is important. There is a mutual responsibility from both parties to protect the rights of individuals who create original work by acknowledging when it has been used.

Copyright protection extends to expressions and not to ideas . Originality is the threshold standard of requirement of copyright. The case Walter v Lane [1900] AC 539 expounded the three essential elements (labour, skill and judgment ) of originality. The court adapted to sweat of brow test with no element of creativity require to make the work original. Copyright can be granted if a work is created through the effort of an individual despite the work containing statement of facts and no creative input by an author.