COSTING AND MANAGEMENT ACCOUNTING PRACTICES COMPANY: BATA INDIA Ltd. EXECUTIVE SUMMARY This report discusses the detail of 1) Bata’s main line of business. 2) Its main competitors and their value chain comparison. 3) Strategy the company is following. 4) Current Costing System of the company. 5) Decision making on the basis of cost and information. 6) Decisions are being taken using management accounting information. To summarise the above points we know that Bata is the fastest
COMPANY PROFILE 1.0 Background/History of Bata SHOE COMPANY A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today, Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin, what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years, Tomas Bata capitalized on knowledge
FOOTWEAR RETAIL SCENARIO INDIA Centro Estero delle Camere di Commercio del Veneto Representative Office in India The Indian footwear market is estimated to be over INR 10,000 crore in value terms and has grown at the rate of 810 percent over the last couple of years. Menʹs footwear accounts for almost half of the total market, with womenʹs shoes constituting 40 percent and kidsʹ footwear making up for the remainder. The market is substantially brand-driven, as is evident from the fact that branded
||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer, part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company
History of Bata In 1931 Bata India Limited was incorporated in Calcutta for all types of footwear, their components and allied products. Originally promoted as Bata Shoe Co Pvt Ltd by Switzerland based firm, it became a public limited company in 1937 and was known as Bata India Ltd. In the same year tanning was introduced in their product portfolio with main factory at BataNagar in West Bengal. First major shoe-making machinery in India was established by Bata followed by leather footwear factory
Asia as their manufacturing base, to make use of the cheaper labour, in particular. Now they have a greater incentive to move to South Asia as their market seems to be shifting here too. MARKET ANALYSIS India has a large market for footwear and the brand loyalty is also growing. India is ranked the 4th largest economy by GDP (in purchasing power parity term) and is expected to rank 3rd during 2010, just being behind USA & China in footwear industry both production and consumption. India͛s
of soaps or powders. There are innumerable varieties produced by various manufacturers and there are also various brands produced by a single manufacturer. Same is the case with most of the consumer products. It is here that the fourth component of the consumer marketing appears on the scene-the willingness of he consumer to satisfy his need or want with a particular brand or item.Thus, from the point of view of a manufacturer, the consumer market is only that segment of the people who can afford to
The Indian footwear retail market is expected to grow at CAGR of over 20% for the periods spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-2007. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market. By products, the Indian footwear
(Greek Νίκη ), the Greek goddess of victory; it is also based on Egyptian Egyptian language Egyptian is the indigenous language of Egypt and a branch of the Afroasiatic language family. Written records of the Egyptian language have been dated from about 3400 BCE, making it one of the oldest recorded languages known. Egyptian was spoken until the late 17th century CE in the form of Coptic... usage of "strength", "victory", nakht. Nike markets its products under its own brand as well as Nike
take on the long-held assumption that individual marketing will supplant targeted marketing is “not so fast.” In studies, he has learned that “even when customers have well-defined preferences and receive offers that fit those preferences, it is far from certain that the response to such offers will consistently be more favorable than those