Libya is an Arab nation located in North Africa bordered by the Mediterranean Sea to the north,

1700 WordsApr 23, 20197 Pages
Libya is an Arab nation located in North Africa bordered by the Mediterranean Sea to the north, Chad and Niger to the south, Egypt to the east, and Algeria and Tunisia to the west (UNESCO, 2014). With a populace well over six million, the Libyan culture is 97% Berber and Arab Muslims with the remaining 3% consisting of an assortment of Greeks, Italians, Turks, Egyptians, Maltese, Indians, Pakistanis, and Tunisians that have various religious and cultural practices (UNESCO, 2014). With Islam as the dominant cultural system in the region, a multitude of cross-cultural communication challenges can present for any public relations (PR) company attempting to conduct or introduce business practices in the region. Established in 1971 with…show more content…
Revolution has liberated much of the country as well as the media scene in Libya from Muammar Gaddafi’s 42-year reign of power in and around Tripoli (Cottle, 2011). Currently, Libya has more than 150 newspapers, five magazines, eight national radio stations, 12 TV channels, and 10 regional radio stations that can be used to promote public relations (AGC, 2011). The presence of the Action Libya office integrates the first transnational PR firm in Libya, providing an integrated network of full service public relations and communications as well as media training, event management, and media monitoring products (AGC, 2011). As part of the extensive Action Group that connects over 40 countries in the Balkans, Central and Eastern Europe, the CIS countries, the Baltics, the Eastern Mediterranean, Central Asia, the Middle East, North Africa, and Russia, the Action Libya office staffs four of the 300 multilingual, seasoned, and capable professionals networked within the organization (AGC, 2011). The agency is based in central Tripoli, which has positioned the PR specialists to reach the increasing number of media venues that have emerged since the end of the war (AGC, 2011). This has enabled the specialists at Action Libya to offer a wide range of services,
Open Document