Lidl Norway

30015 WordsMar 22, 2013121 Pages
Why did Lidl Fail in Norway? A Stakeholder Approach Haakon Winger Eide Supervisor Andreas Falkenberg This Master’s Thesis is carried out as a part of the education at the University of Agder and is therefore approved as a part of this education. However, this does not imply that the University answers for the methods that are used or the conclusions that are drawn. University of Agder, 2010 Faculty of Economics and Social Sciences Department of Economics and Business Administration i ii Abstract When talking to a Norwegian about Lidl, most people will have a strong opinion about the company. Some will…show more content…
36 Chapter 4: Lidl ............................................................................................................................................... 39 4.1 Who is Lidl? ........................................................................................................................................ 40 . 4.2 Lidl 's Strategy .................................................................................................................................... 41 4.3 Lidl in the Nordic Countries ......................................................................................................... 42 4.4 Lidl in Norway ................................................................................................................................... 43 Chapter 5: The Market ................................................................................................................................ 48 5.1 The Grocery Market in Norway .................................................................................................. 49 5.2 The Grocery Market in Europe .................................................................................................... 64 Chapter 6: The Stakeholders ............................................................................................................... 70 6.0 Stakeholder Analysis ‐ A

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