Lidl Retail

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

On April 19, 1930 in Winter Haven, Florida; George Jenkins founded a private employee-owned American market. Publix Super Markets, Inc. (Publix) is one of the largest regional supermarket grocery chains in the United States. According to Fortune magazine in 2011 it is one of the top 100 Best Companies to work for ("Fortune", 2012). Earning even more accolades in 2011 Forbes ranked Publix as the No. 6 on the list of as one of the best largest private companies in the United States to work for. The company has a great reputation for providing a great shopping atmosphere, outstanding customer service, and taking care of its employees. This type of dedication to the customer and employees can be seen in

What is RetailMax? RetailMax, Inc. is a young Boston- based company that provides merchandise, optimization software, and assistance with tasks such as; preseason planning inventory management, product pricing, and forecasting customer demands to major retailers. RetailMax was founded in 1984 as a consulting company and transitioned to a software company in 1998. Like many other software companies, RetailMax was forced to downsize in areas that were not directly involved with

A means of making the best brands sold at the Target store is a priority which they have decided to use to make it a challenge that we get items we have thought of as an effectively planned strategy we are usually concerned and use for our consumer needs. Target has 1557 stores operating in 47 states in the US.

Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8, 2012

1.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for

To deal with these business problems, Morrisons could try to implement augmented and virtual reality in its future operations. First of all, it could apply the smart glasses to the daily operation. Smart glasses could be taken as a substitute for checkout machines so that both cashiers and customers could spend less time on the checkout process and make payment easier by using the glasses to scan bank cards directly. Moreover, Morrisons could fully replace handheld scanners and paper pick list with smart glasses. Once these glasses are being used, they can automatically record the inflows and outflows of products when scanning the barcode of products. The goods control system could track the sales of all the products and inform the real-time

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology and Charity, as well as how you can influence how consumers feel about the innovation your brand displays – without relying on products. Incite, the market research consultancy, has produced its Innovation League

Founded by Alibaba Group on May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad.

1 2 3 4 5 Large market share Good reputation on brand name Good promotional effectiveness Sufficient material supplies Design specific menu