Life Alert

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

378). Hospitals have an array of medical devices at the bedside that have alarms, which have grown significantly within recent years. Nurses may be exposed to over 350 physiologic alarm monitors per day, resulting in sensory overload thus leading to desensitization. When the alarm sounds it should be corrected immediately, even though it may be a false alarm or no issues with the patient. The Joint Commission has identified alarm fatigue as a 2014 National Patient Safety Goal, requiring hospitals “to establish improvement of alarm system safety as an organization priority” (as cited in Horkan, 2014, p. 83). Alarms are deliberately designed for high sensitivity so that nurses do not miss a true event. Firing alarms are usually muted, disabled or ignored by nurses altogether because alarms are viewed as a nuisance. Alarm hazards have generated national attention, in one highly publicized case an alarm sounded for 75 minutes before a nurse responded to a patient’s heart monitor that needed a battery replaced. When the nurse finally went to change the battery the patient was found unresponsive and could not be resuscitated because he had gone into cardiac arrest (Sendelbach & Funk, 2013). The patient’s heart monitor battery eventually died and did not issue the critical alarm alert. In another event, a patient fell getting out of bed and bleed to death because the nurse

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The most interesting part of the video is hearing how multi-million/large corporations view their audience/consumers. In the video The Persuaders, Douglas Atkin makes a compelling analogy, comparing individuals in cults to buying/joining a “brand” like Apple or Nike. These consumers feel the need to belong and have the company of others. Emotional branding has become part of American culture, they allow people to join a lifestyle. For example, Coca-Cola and Hallmark, both of these are multi million corporations that are directly associated with holidays like Christmas. They release commercials that appeal to individual’s emotions and makes them empathize

Think about it, if something is constantly being told to a person it will stick with them, if there was more awareness on sustainability like big campaigns like you on Tabaco on tv more people would pay more attention. Also, not only having a clear message and attention of people but having a diverse audience is a very big key too.

In commercials for insurance agencies I have noticed a reoccurring theme. They will show you the very thing you would want protection from. They use fear to lure you into buying insurance from their agency. This happens in Allstate’s line of “mayhem like me” commercials.

Life Alert can take advantage of its existing organizational strategy to support and market the bracelet. The company can further expand its diversified portfolio of services by using its existing

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Red Cross has prepared people to save lives through health and safety education training for almost fifty years. Red Cross provides classes and guidelines for lifeguarding. Not only does lifeguarding save lives but it also helps financially by providing jobs for thousands around the country. Thanks to Red Cross, paramedics across the country are saving lives and also making a living. All of these paramedics and lifeguards with kids wouldn’t be able to go to work if it weren’t for the Red Cross’s babysitters training. The training prepares people to lead a safer and healthier life for young ones. Nearly 11 million people enrolled in American Red Cross health and safety courses last year.

Today’s technology has enabled communication to various parts of the world a 24-hour service, which means that, in any emergency response circumstance, there will always be a continuous claim for information (Haddow & Haddow, 2013).

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.