distributor of the media content. It has chain of retail stores known as Apple Stores. However, company’s information is summarized below: COMPANY INFORMATION Founders of Apple Steve Job and Steve Wozniak First Creation Apple Computer on April 1, 1976 Years of Incorporation of company January 3, 1977 Location of Apple Apple Campus is the corporate headquarters of Apple Inc. located at 1 Infinite Loop in Cupertino, California, United States. Current Owner of Apple
TABLE OF CONTENTS CHAPTER NUMBER CHAPTER NAME PAGE NUMBER EXECUTIVE SUMMARY CHAPTER- 1 INTRODUCTION 1-9 CHAPTER- 2 INDUSTRY PROFILE & COMPANY PROFILE 11-47 CHAPTER- 3 THEORETICAL BACKGROUND OF THE STUDY 49 CHAPTER- 4 DATA ANALYSIS & INTERPRETATION 51-64 CHAPTER- 5 SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION 66-69 BIBLIOGRAPHY ANNEXURES LIST OF TABLES Table No. Particulars Page numbers Table-2.1 Table showing strategy for gaining market share 24 Table-2.2 Table showing SWOT analysis 35
The relationship between structure types and organizational life cycle Introduction: There is a strong relationship between structure types of an organization and its organizational life cycle. According to Friend (2016) Organizational structure is a system used to define a hierarchy within an organization; It identifies each job, its function and where it reports to within the organization and this structure is developed to establish how an organization operates and assists an organization in obtaining
Stages in the Product Life Cycle Abstract This paper defines and discusses in depth the four stages in the Product Life Cycle. Most successful products pass through these four stages which are Introduction, Growth, Maturity and Decline and the following will help to distinguish the transition between each stage while presenting their differing components. Additionally, it will display the direction in which companies take when faced with being in each varying stage. An understanding of the outcome
product life cycle in 1931, he basically developed a pioneer, and he proposed that a product go through 3 stages, pioneering, competitive and retentive. The basic concept of product life cycle was developed in 1950s and popularized in early 1960s. In the year 1957, jones, he put forward a theory that a product life cycle consist of following characteristics are, • Introduction • Growth • Maturity • Saturation • Decline . At the present time, the recognized terms for product life cycle are
Product Life Cycle (PLC) Introduction:- A new product passes through set of stages known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles are becoming shorter and shorter as products in mature stages are being renewed by market segmentation and product differentiation. About:- Product life cycle comprises four stages: a) Introduction stage b) Growth stage c) Maturity
product position. "The main reason why companies must continually develop new products is because products have life cycle", (Bittel, 1980). Just as operation managers must be prepared to develop new products, they must also be prepared to develop strategies for both new and existing products. First and foremost, before proceeding into the product life cycle strategies, lets define what a product life cycle is. According to Griffin and Ebert (2002), a product life cycle is a series of stages through which
Brand Life Cycle The three phases through which brands pass as they are introduced, grow, and then decline. The three stages of the brand life cycle are the introductory period, during which the brand is developed and is introduced to the market; the growth period, when the brand faces competition from other products of a similar nature; and, finally, the maturity period, in which the brand either extends to other products or its image is constantly updated. Without careful brand management, the
Flipkart - History and Background: Flipkart is a private e-commerce company in India. The company was founded in 2007 by Sachin Bansal and Binny Bansal, both were the alumni of the Indian Institute of Technology Delhi. The company headquarters is located in Bangalore, Karnataka. Filpkart Online Services Pvt. Ltd was formally incorporated as a firm in October 2008. This is the company which made online shopping famous in India. According to Alexa Traffic Ranks, filpkart is in 10 rank in India and
Perceptual Maps in Marketing Thorr Motorcycles is a company that manufactures 200,000 motorcycles a year. It also licenses T-shirts, shoes, leather goods, toys, and other consumer items. The company currently has a high-brand image manufacturing high-end motorcycles and owns approximately forty percent of market share. The challenge for Thorr is that the industry is growing, but sales of its high-end product are decreasing. The reason for this loss of market share is that the target customers of