Life Software Inc. : Capstone Project

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Life Software Inc., Capstone Project I. EXECUTIVE SUMMARY Life Software, Inc. is a small, family-owned new corporation. Life Software will sell Custom made calendar programs and related items to many businesses. Which Use the software mainly for promotion? An evaluation of the company’s internal strengths and weaknesses and external Opportunities and threats served as the foundation for this strategic analysis and Marketing plan. The plan focuses on the company’s growth strategy, suggesting Ways in which it can build and acquire customer relationships, and on the development of new products and services targeted to specific customer niches. Mission statement Exceed client expectations by going beyond software to provide solutions that…show more content…
• Policies that meet or exceed the expectations of our clients, and that are affordable, available, and understandable. • Policies and endorsements delivered on time with minimal errors. ENVIRONMENTAL ANALYSIS Founded as a commercial printing company, Life Software, Inc., has evolved into a Marketer of high-quality, custom-made calendar software and related business Specialty items. The Marketing Environment Competitive forces The competition in the specialty advertising industry is very Strong on a local and regional basis but somewhat weak nationally. Sales figures for the industry as a whole are difficult to obtain since very little business is conducted on a national scale. The competition within the calendar industry is strong in the paper segment and weak in the software-based segment. Currently paper calendars hold a Dominant market share of approximately 90 percent; however, the software Economic forces Nationwide, many companies have reduced their overall promotion budgets as they face the need to cut expenses. However, most of these reductions have occurred in the budgets for mass media advertising (television, magazines, newspapers). While overall promotion budgets are shrinking, many companies are diverting a larger percentage of their budgets to sales promotion and specialty advertising. This trend is expected to continue as a weak, slow growth economy forces most companies to focus more on
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