Life Software Inc. : Capstone Project

Advertising costs have risen in recent times and is becoming an expensive way to promote their

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

The computer software industry is a relatively new development on the international market place. Only a few decades ago, there was no such industry at all. Thanks to a number of innovative software developers, the rise of the industry has become a booming success. The industry itself increased dramatically in the 1990s. It was during this period that software was growing in a number of other supporting industries. Software soon became an integral part of industries like healthcare, business applications like databases and network structures, personal finance, and education (Kent & Williams 1997). The more intertwined it became with other business applications, the more successful software became as a

The objective of this work in writing is to develop a strategic plan with strategies and tactics to realize the strategic objectives, measures, and targets. Included will be marketing and information technology strategies and tactics. Three methods to monitor and control the strategic plan will be proposed and measures to advance organizational goals financially and operationally will be analyzed. Finally, actions will be recommended to address the ethical, legal, and regulatory issues faced by the organization and how corporate citizenship can be improved.

The function of advertising is to develop awareness and recall of a product or service that results in market increase. Canada uses all of the same mediums as the United States, to expose the consumer of products and services. In 1993 the gross advertising revenues for all media reached $9.0 billion. Newspaper advertising accounts for 26.8 percent of this total revenue. Radio and television make up 27 percent of the total. Catalogues and direct mail account for 21.8 percent, periodicals use 15.9 percent and outdoor and miscellaneous uses the remaining 8.5 percent (Strategies). (See pie chart)

To meet the needs of clients I would ensure the system created held internal consistency. Make sure that it matches a variety of industry goals. Make sure each policy fits into an integrated pattern, and caters to a variety of industries so that it relates to other policies and future goals industry leaders may be pursuing. I must also be sure the system is consistent with the industry environment.

EXECUTIVE SUMMARY COMPANY ORIENTATION COMPANY PORTFOLIO ISSUES TREATED PROMOTION OR NO PROMOTION? CANNIBALIZATION BRAND EQUITY EROSION FORWARD BUYING PASS-THROUGH STOCKPILING ENGEL’S LAW GENERAL REASONS TO CONDUCT A SALES PROMOTION PROMOTION FOR WHICH ITEM FINANCIAL ANALYSIS THANK YOU NOTE

Promotion. In terms of advertising 80% of media budget is spent on TV advertising to

5.2.3 Promotion and Sales: Andrews spent reasonable expenditure on promotion budget that customers’ awareness was around 98% to 100% except 2017. However, for the sales budgets, we invested $2000 to $2500, relatively less than the competitors, from 2017 to 2022. When the customers’ accessibility dropped to 73% on Low End segment for example, the low customer accessibility that did not match with our awareness directly influenced our market share, we realized that prevent and remove barriers to customers was also significant. Then, we kept to invest sales budget on $3000 in the last four years.

In recent years, consumer-oriented marketing has dramatically changed. Years ago, companies used a mix of print, radio and television to establish their brand.

In addition to developing personal-computer software systems and applications, it “publishes books and multimedia titles, offers e-mail services, and sells electronic game systems, computer peripherals, and portable media players” as well (Zachary, 2016). The company has sales offices worldwide.

In recent years, the rapid growth of technology has affected all industries in the world. A study indicates that media industry (includes advertising) is one of the industries that are being most disrupted in this digital era (Harvard Business Review, 2016). Technological advancements also introduce new substitutes products such as digital advertising media.

1. (a) The advertising campaign that increases sales significantly would increase the value of the firm. This is the case because the more sales a firm has the more profit it can make. It can also raise the price per item being sold as there is a high demand for the item. However, this value increase might be short-term and the firm should avoid making any drastic changes. According to Nariman K. Dhalla, advertising should increase profits overtime, managers should use advertising as an investment to evaluate customers’ buying tendencies by analyzing the firm’s past performance (1978). Therefore, to secure an increase in profit, the firm would need to note the advertising campaigns that have worked and change them to keep up with the changing customer.

Even a small advertiser having a small media budget has thousands of media from which to choose. A typical media mix for consumer products, such as a soft drink, will include television, outdoor, POP and even the print media. this combination plays a crucial role in reaching the maximum number of consumers at the minimum cost.

After this growth would be constant, as the quality and USP’s of the software are seen in a live environment, making the recruitment and integration of new clients a formality. With a very conservative business plans it is estimated the business will generate £500,000 profit per monthly profit within 12 months of going live.