Life Software Inc. : Capstone Project

2603 Words Aug 9th, 2014 11 Pages
Life Software Inc., Capstone Project

I. EXECUTIVE SUMMARY
Life Software, Inc. is a small, family-owned new corporation. Life Software will sell Custom made calendar programs and related items to many businesses. Which Use the software mainly for promotion? An evaluation of the company’s internal strengths and weaknesses and external Opportunities and threats served as the foundation for this strategic analysis and Marketing plan. The plan focuses on the company’s growth strategy, suggesting Ways in which it can build and acquire customer relationships, and on the development of new products and services targeted to specific customer niches.

Mission statement
Exceed client expectations by going beyond software to provide solutions that
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Sales figures for the industry as a whole are difficult to obtain since very little business is conducted on a national scale.
The competition within the calendar industry is strong in the paper segment and weak in the software-based segment. Currently paper calendars hold a
Dominant market share of approximately 90 percent; however, the software
Economic forces
Nationwide, many companies have reduced their overall promotion budgets as they face the need to cut expenses. However, most of these reductions have occurred in the budgets for mass media advertising (television, magazines, newspapers). While overall promotion budgets are shrinking, many companies are diverting a larger percentage of their budgets to sales promotion and specialty advertising. This trend is expected to continue as a weak, slow growth economy forces most companies to focus more on the “value” they receive from their promotion dollar. Specialty advertising, such as can be done with a software-based calendar, provides this value.
Political forces
There are no expected political influences or events that could affect the operations of Life Software.
Legal and regulatory forces
In recent years, more attention has been paid to “junk mail.” A large percentage of specialty advertising products are distributed by mail, and some of these products are considered “junk.” Although this label is attached to the type of products Life Software makes, the problem of junk mail falls

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