Lifeway Kefir Expand Overseas Market Feasibility Report

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Lifeway Kefir: expand overseas market feasibility report Module: MGT 3201 Global Business Strategy Module Tutor: Dr Simon Best Group Number: 02 Group Members: Yiyao Dou M00323017 Xiao Han M00326999 Yue Zhou M00324174 Suili Zhu M00327268 Lingfeng Zhang M00327281 Date of Submission: 21/2/2011 Word Count: 4382 Table of Contents 1. Introduction.................................................................................. 3 2. The internal and external environment of Lifeway Kefir………….…...4 * 2.1 SWOT analysis…………………………………………………………………......4 * 2.2 PEST analysis………………………………………………….………………..…..7 3. The reasons of entering in Philippines………………………………………...10 4. Market entry modes…show more content…
Therefore, these factors will be the advantages before Kefir enter the market of Philippines. Weaknesses of Kefir A weakness is any competitive disadvantage of a company relative to its competitors. (Parboteeah and Cullen’s book, P140) Kefir is a company which produces yogurt very well with longest history, but to compare with Multi-element of modern society developed dairy company; it seems the products of Kefir appear to be very simple. For example, Yeale, a company which products yogurt comes from China, it has developed a very big company which products ice cream, milk powder, sterilized milk, yogurt, cheese and other products over a thousand. (http://baike.baidu.com) So, no matter market unexpected condition or a variety of consumers demand, diversification of products makes Yeale as a fish getting to the water. On the contrary, product uniformity of Kefir is difficult to adapt market changes. However, “the absence of certain strengths may be viewed as a weakness, such as high cost structure.” (http://www.quickmba.com) Due to Kefir is a company which focus on product quality, so their costs will increase relative to many other companies, staff requirements and costs will be relatively higher than others. Opportunities of Kefir Companies are always looking for the new opportunities to create more new markets, according to more new products and oversea markets to make profits.

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