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Tesco Assignment A Manuscript ------------------------------------------------- As a PR assistant at Tesco you have been asked to give a speech to business students at the London School of Economics. In your speech you account for some of Tesco's current problems and comment on the company's efforts to solve them taking the changing consumer behavior into consideration. You may find additional online information in English to support, illustrate and/or update your points. Write the manuscript in English. Remember to document all your sources. ------------------------------------------------- ------------------------------------------------- 1: Tesco's current problems 2: Tesco's efforts to solve the problems 3: Consumer behavior…show more content…
Thank you for listening and again my name is Alen Iverson and I hope you liked or join my speech. Thank you! -------------------------------------------- [ 1 ]. http://en.wikipedia.org/wiki/Shopping_mall [ 2 ]. http://www.tesco.com/ [ 3 ]. http://en.wikipedia.org/wiki/Tesco_Clubcard and Tesco, Philip Clarke 1 (4:03) [ 4 ]. Tesco's Terrible 12 Months [ 5 ]. Tesco's Terrible 12 Months [ 6 ]. Tesco: Domestic Turnaround a Priority [ 7 ]. Tesco's Terrible 12 Months [ 8 ]. Tesco's Terrible 12 Months and Tesco: Domestic Turnaround a Priority [ 9 ]. Tesco: Domestic Turnaround a Priority [ 10 ]. Tesco: Domestic Turnaround a Priority [ 11 ]. Tesco, Philip Clarke 1 (4:03) and 2 (4:53) [ 12 ]. http://www.dailymail.co.uk/debate/article-2135553/The-self-service-checkout-The-site-new-middle-class-rebellion.html [ 13 ]. Tesco, Philip Clarke 1 (4:03) and 2

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