Lil Yachty Marketing Plan

My personal branding is very similar. I want to surround myself with people who are motivated or have positivity as a goal. If they need encouragement, I am there to help them. The stronger and more successful they become, the better I feel about myself. Someday, they will help to encourage me to never stop being the best I can be. It is give and take. Working on my social media networking opens up more doors.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

LaVar Ball is mainly known as the father of three basketball players, Lonzo, Liangelo, and Lamelo, also a pretentious man who claims to be better than Michael Jordan. On December 20, 2017, LaVar Ball announced the under the complete funding of the Big Baller Brand, he would help set up the Junior Basketball Association. The creation of the Junior Basketball Association is a great idea considering it will give basketball players that do not want to be necessitated to continue to college to pursue their career in playing professional basketball in the NBA. LaVar Ball is a surprisingly well

There aren't very many 17 year olds that work at a Mcdonald's that dropped out of college, and then become a multimillionaire that same year. Miles was that very few, one in seven billion. Miles Parks McCollum, better known as Lil Yachty, is an American hip hop/ rap artist singer and songwriter. Yachty first gained recognition in August 2015 for two of his singles “One Night” and “Minnesota”. In March 2016, he released his “Lil Boat” album in association with Quality Control Music, and Capitol Records. The recording of the mixtape took place from 2015-2016. This success with his first album was just the beginning, and he didn't know it yet.

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As a current college athlete, I am self-driven, motivated, focused, and competitive. I completed my major in Communication Studies with a double minor in history and marketing. I complete my undergraduate degree in three years, all while playing soccer at the D1 collegiate level. I am currently enrolled in the Master of Business Administration (MBA) program at Arkansas State University. My passion lies in promotion and marketing. I am particularly interested in social media marketing. I am scheduled to complete my degree in the spring of 2017. As graduation gets closer, I must focus on building my personal brand. It is vital that I capture the attention of successful and high profile companies.

My student brand affects my professional brand in three major ways my appearance and attire, social media profiles, and my associates and extracurricular activities.(SeekWisdomPCW) When I go to a job interview these are the same things they might ask you or have read on your resume. I always ask myself “do I really want my future boss seeing my or thinking of me this way?” before I post anything social media. One of the major problems that employers see when they visit my pears social media account are posts about them doing dumb things at a party thinking that that is cool and only their friends will see. This could affect them in the future. Make sure it is appropriate for anyone

  Air Jordan’s were the first signature shoes in the NBA, thus starting what is now known as one of the highest demanding shoes in the world. The focus on Michael’s now self-branded product is to understand the relationship between celebrity endorsements and

Aaker (1996) states brand is a product, an organization, and a symbol. This is where individuals differentiate themselves and stand out by having a unique value. A personal brand is the actual perception of others. When a person creates a personal brand, then they will stand out easily.

Over the next three years our main efforts will be focused toward accomplishing two main objectives. These Objectives include:

Big Baller Brand is, according to its website, is a Lifestyle Apparel company, inspired by the three Ball brothers, Lonzo, LiAngelo and LaMelo. A company conceptualized by father LaVar, the brand recently unveiled the ZO2 shoe line, designed for oldest son Lonzo, who is expected to be a top pick in June’s NBA Draft. It’s the first footwear line released under the brand.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Celebrities consult with marketing agents who uses three strategy efforts for personal branding. First, the pure selling approach where “an agent presents a client’s qualifications to potential buyers until he or she finds one who is willing to act as an intermediary” (Solomon, Marshall, & Stuart, 2016). Second, the product improvement approach where “an agent works with the client to modify certain characteristics that will increase his or her market value” (Solomon, Marshall, & Stuart, 2016). And third, the market fulfillment approach where “an agent scans the market to identify unmet needs. After identifying a need, the agent then finds a person or group that meets a set of minimum qualifications and develops a new product” (Solomon, Marshall, & Stuart, 2016).

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

The relation brand-consumer changed aspect. The brands have to watch henceforth what people say of them on these social media and to begin the dialogue with their consumers to make sure to keep a good "e-reputation" and to enter a relational optics with their customers. But they can also benefit from these digital social networks to try to create consumers' community on-line "ambassadors" around them, to federate them and to develop loyalty of them thanks to a communication and specific tools.