Lim Goh Tong Case Study

His name was Eric Goldstaub and he said that if it wasn’t for Feng-Shan Ho his family would all be dead (Dempsey 1). It was not just the children but their children and their children’s children would not even exist if it weren’t for what Feng-Shan Ho did. The things you do can affect you and the people you have helped. Even the people closest to Ho were impacted.

All these efforts enabled Lenovo to position itself as an innovative company and build a positive brand image.

Amongst the big organizational collaborators, there were also some very prominent individuals who rose to the occasion to exercise their own powers under the Japanese occupation. Wang Chengdian, also known as “ The Famous Jimmy Wang,” was one of these individual collaborators. Wang was previously a famous auctioneer in Nanjing and once the Japanese occupation occurred, he became the new food commissioner under the SGC but was also the business manager for the IC. Wang was somewhat of a double agent between the SGC and the IC, John Rabe refers to him as “a secret member of our organization.” He made strenuous

conditions at the time” (Chai Wan). He was a great leader who fought for what he wanted such

As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten

Product Offering: Over the years, the features that are demanded by consumers has drastically changed and assuming that change would be constant, Lenovo can invest heavily in research and development of new products and technology offering features such as mobile form factor and high-speed internet access. Lenovo also needs to form strong partnerships with other manufacturers and retailers so that it can bundle products together to increase the total value for the user in a single

Legend announces the birth of its new "Lenovo" logo to prepare for its expansion into the overseas market. Based on the collaborative application technology, Lenovo initiates IGRS Working Group, in cooperation with a few large companies and the Chinese Ministry of the Information Industry, to promote the formation of the industrial standard.

An entrepreneur is a person who has the potential to do something different. Being an entrepreneur is about having the right skills and the right idea along with the right experience and in the end being able to generate a totally unique innovation

Although Lenovo has become an international company, its corporate brand awareness is still relatively weak compared to transnational corporations like Hewlett Packard, Dell, and Acer. When Lenovo purchased IBM’s Personal Computing Division for $1.75 billion, many Western people had never heard of the IT enterprise whose business was

Similarly, majority of respondent also have a positive view on the use of Lenovo is cooperative for office work, internet access, file management, student work and entertainment as rest people have neutral opinion. Thus this indicates that Lenovo have a good brand performance and brand imagery which satisfies customers need in the area that is most important to them which implies that Lenovo convey a stronger brand meaning.

• Lenovo became a market leader in China with 27% market share and wanted to expand.

Lenovo is a Chinese multinational technology company with headquarters in Beijing, China. It is the world’s largest PC vendor and one of the world’s leading smart phone companies listing on the Fortune 500 list that having major research and manufacturing centers over the world.

Lenovo Group Limited is today the largest information technology enterprise in China and the third largest computer company in the world which is has an 8.6 per cent share of the PC market, after Hewlett-Packard at 15 per cent and Dell of the US at 16.8 per cent. During its first 20 years, Lenovo evolved from a small distributor of imported computers into China’s leading computer firm and in 2005, it purchased IBM’s division. Lenovo has been the market leader for seven consecutive years, commanding a 27 per cent share of the domestic PC market. It is also the market leader in the Asia Pacific region (excluding Japan), with a market share of 12.6 per cent.

As the rural customers have low product knowledge, they not only demand information provided by sales before purchase but also demand a lot of support after they purchase. For example, they may encounter difficulties in setting up software. Therefore, Lenovo should establish not only a network of outlets but also a network of after-sales service centers in rural area. It may start offering some counties a 24-hour hotline as what it is providing to the urban customers. After all, service could be the critical buying factor when the rural market is already flooded with low cost products. It also helps build positive word-of-mouth which is important in rural area as people like to use what their neighbors are using satisfactorily.

Lenovo Group Limited (SEHK: 0992) is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina, United States and its registered office in Hong Kong. Its products include personal computers, tablet computers, mobile phones, workstations, servers,