1. Sales The company was given a firm warning from the UK’s watchdog. Constraints These are a number of restrictions businesses have to abide by (Mrs Atkins). 1. The Advertising Standards Authority The Authority is an independent organisation that targets at ensuring that advertisements display the right description and image of a product. The business complies with the British Code of Advertising, Sales Promotion and Direct Marketing (Bevan et al) which requires that:
P1 – Describe how marketing techniques are used to market products in two organisations. Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of
Marketing - Marketing is the ways a business approaches a customer in order to persuade them to buy their products. Apple market in various ways. They use TV adverts, billboards, catalogues and flyers which are all effective ways on how to approach customers in order to sell products to them. This is effective as it keeps consumers interested in a business’s products and it asks customers on how the business how it could improve, this could make consumers happier with the store.
Marketing Techniques: Businesses use Marketing techniques in order to promote their products and services so customers are aware. There are many forms of marketing techniques, which businesses use depending on the size of the business, the budget and the target market. Marketing in other words is promoting the product and service to inform, attract and motivate customers to purchase the product or service. Marketing techniques can include Social media, Digital marketing, Personal selling and Product placement. These are examples of marketing techniques, which businesses can use to promote their products.
Each generation has its own characteristics, attitudes and lifestyle. Understanding their needs, wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained, with their attention captivated, it will be easy to position the brand in their minds.
- Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with current products and services.
Opportunities Nowadays Smartphone market is getting bigger and bigger and people are becoming more digitization and attached towards internet and application. Nowadays, people are used to of the Smartphone and it has increase number of customer. Apple Company has got tremendous success because it has follow the technological advancement and people are expecting from Apple, as well as availability in retail shops will increase sales of iPhone.
Ansoff was known best for developing a strategies he Identified as the four categories for growing and the categories are market penetration, marketing development, product development and diversification.
Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.
DECISION CRITERIA The company’s main objective is to increase brand recognition in the domestic market as well as
Unit 3 P1 P1 – describe how marketing techniques are used to market products in two organisations. Overall concept: The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.
Running head: IPHONE - SUPPLY, DEMAND AND FUTURE OUTLOOK 1 Managerial Economics MGT407 Apple iPhone Patten University IPHONE - SUPPLY, DEMAND AND FUTURE OUTLOOK 2 Company Name and Description Apple is an innovative company and manu facturer of computer s, software, online services, and electronic devices . Beginning with its personal computers in the early 1970’s to its iPods, iPhones, tablets and watches of today the company has always been on the verge of cutting edge technology.
WHY IS BRANDING IMPORTANT? So what is branding and why is it so important for your business? Branding separates competitors and makes consumers remember a product. In today’s fast-paced world, it is more important than ever to promote recognition of a product or service. If you're remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and they remember being satisfied with it, then they are more likely to choose that product or service again. This is especially true in the tremendous amount of advertising going on today.
Differentiators: How will we win? Apple uses a very own made image that can be apart from the other companies that share the same market. That images helps the target people to differentiate the products, for example, there are many kinds of media player, but the apples’ media player are known as one of the best, with a sound resolution that exceed the competition, making that product wanted by a large slice of the market. That same differentiation can also be seen in every Apple’s products. Apple is one of the best examples when talking about differentiation of products.
2) information search for the car, most of the customers will draw to Porsche. They admire their Porsche because it’s a competent performance machine without being flashy or phony.