Limitations of Marketing

These refer to the limitations and restrictions that may prevent a business or organisation from certain actions. (Mrs Atkins)

Marketing is the term where companies create their products or services awareness into the market. This goes ahead with identifying the customer’s needs and then working on purpose. The customers found to be in the centre of the whole process as they help in profit making. Marketing techniques can be defined in to different strategies which are:

The company’s main objective is to increase brand recognition in the domestic market as well as

Businesses use Marketing techniques in order to promote their products and services so customers are aware. There are many forms of marketing techniques, which businesses use depending on the size of the business, the budget and the target market. Marketing in other words is promoting the product and service to inform, attract and motivate customers to purchase the product or service. Marketing techniques can include Social media, Digital marketing, Personal selling and Product placement. These are examples of marketing techniques, which businesses can use to promote their products.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

Apple uses a very own made image that can be apart from the other companies that share the same market. That images helps the target people to differentiate the products, for example, there are many kinds of media player, but the apples’ media player are known as one of the best, with a sound resolution that exceed the competition, making that product wanted by a large slice of the market. That same differentiation can also be seen in every Apple’s products. Apple is one of the best examples when talking about differentiation of products.

Each generation has its own characteristics, attitudes and lifestyle. Understanding their needs, wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained, with their attention captivated, it will be easy to position the brand in their minds.

How do you guys think that a brand like Porsche, that’s based on a small group or rich people, can attract more consumers for their brand?

Additionally, Apples “iPhone” is a great example of a product name that has contributed to the overall success of a product. The “iPhone” is Apples first flagship consumer mobile product first introduced in 2007. According to Techland the iPhone is a successful product because “the people who create it have to want it themselves,” the iPhone is easy to use, and because it is relatively straightforward to use. In creating the iPhone, Apple incorporates the 3 Ps of promise, position, and perception better than anyone else in the smartphone market. Also, the iPhone is successful because of the product evolution from one generation to another every two years. For example, right after the original iPhone Apple created the iPhone 3G and after that

Marketing - Marketing is the ways a business approaches a customer in order to persuade them to buy their products. Apple market in various ways. They use TV adverts, billboards, catalogues and flyers which are all effective ways on how to approach customers in order to sell products to them. This is effective as it keeps consumers interested in a business’s products and it asks customers on how the business how it could improve, this could make consumers happier with the store.

This report is about, how a company such as Jaguar markets its products. Also, how the 7 elements of marketing mix, segmentation, targeting, positioning and international marketing contributes to selling products. In 1922, founders William Lyons and William Walmsley started a company called the Swallow Sidecar Company where they produced motorcycle. The company’s first automobile was built in 1932. In1945, it was named Jaguar. Jaguar mainly specializes in the production of premium saloons, coupe and sport cars. According to Jaguar, It is a global company with the largest investment in automotive research, development and engineering in the UK. According to Jaguar, over 80% of the cars manufactured are exported globally to

· Market Penetration – the company seeks to achieve growth within its existing products in their current market segments, thereby aiming to increase its initial market share.

From the above mentioned statistics it is clear to understand that competition among smartphone manufacturing companies is to become fiercer in the near future of the UK telecom markets. This research emphasis on the effects of brand image on the consumer purchasing decision-making process. The two most popular smartphone brands Apple and Samsung have been stipulated to explore brand equity, brand identity and customer consumption values in order to compare different customer purchase behavior.

Apple has a lot of various products and every one of those products has its own target market. The iPhone focuses on selling in the mobile market

In the marketing industry it’s always smart to take advantage of opportunities to gain more customers while at the same time looking for weaknesses amongst their competitors. These are the building blocks on which corporations strive to survive and flourish. Once a company has produced a flagship product they gain name recognition along with customer loyalty and a strong following, which usually has a deep connection to the company’s product. This connection is so immersed into a product they provide free advertisement via word of mouth, social media or the wearing of logos on their clothing.