“It’s about a people-driven economy, stupid” (Lister, et al, 2011, p. 279). Although crass, this comment sums up our current global electronic marketplace. Consumers are the key to success in the socialnomic world. Products, jobs, and corporations refer by word-of-mouth, or world-of-mouth, as the internet has become (Lister, et al, 2011). More and more employers and employees link together on LinkedIn, the second-largest social networking site in existence (Press, 2011). LinkedIn arguably represents the best business tool on the web for both recruiters and potential employees. LinkedIn launched on May 5, 2003 as the first of the major social networking sites, just in front of Facebook, which launched in February, 2004 ( ). By April …show more content…
In a landmark move in 2010, LinkedIn contracted with Twitter so that contacts from both sites could be shared. This year LinkedIn responded to consumer interest by creating shorter URLs in consumer links so that information may be more easily shared (Wilkerson, 2011). Even President Obama asked for feedback on LinkedIn (Tice, 2011). In fact, LinkedIn appeared in 31 articles in business journals, websites, and blogs in September 2011 (Press, 2011). Happily, LinkedIn keeps a newsfeed of its most recent citing in business journals on its website so readers see what great claims others make about the LinkedIn platform. Remember that quote about it being a consumer-driven economy?
Businesses need to shift their focus from print and television to the new social consumer-driven media (Qualman, 2011). As humans, we enjoy attention. “Ineffective companies spend time attempting to obfuscate or manipulate negative comments within social media. Good companies spend time addressing and resolving customer complaints” (Qualman, 2011, p. 47). LinkedIn has certainly done its job well by building onto its existing platform to make way for new gadgets to fit the consumer’s interests.
LinkedIn grew out of Long Tail economics applied to job seekers. Long Tail economics, defined as, “Networked communications allow producers to connect with a multiplicity of smaller niche markets. As search
Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest
As years progress, technology makes it possible for individuals, organization and companies the capability to create mobile apps and dynamic websites from home. These mobile apps and dynamic websites in turn simplify our lives in ways we could never imagine before. One of the most commonly used inventions, which can still be considered fairly new, are social networks. Social networks give people around the world the ability to communicate, stay in touch and meet new people online at the convenience of their own time. Many social networks were developed within the past few years but few if any target professionals only. LinkedIn gives a twist to social networking by focusing only on people in professional occupations that would like to
There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.
As technology continues go advance throughout the years, businesses have a tendency to depend heavily on technology all over the world. Technology has facilitated for businesses the capability to search up an employee to help them determine if they will give them the job based on what they find. LinkedIn is a very useful source for businesses as other forms of social media because its convenient for them to get to know the person they are wanting to hire and determine if it is beneficial to their company or
LinkedIn was founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002. The LinkedIn website was officially launched on May 5, 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. In 2013 LinkedIn has grown to be the world’s largest professional network on the Internet and currently has approximately 277 million members in over 200 countries and territories. Revenue is generated across three distinct product lines: Talent Solutions, Marketing Solutions, and Premium Subscriptions. All three product lines are sold through two channels, an offline field sales organization which engages with both large and small enterprise customers; as well as an online,
LinkedIn is an interconnected network of more than 36 million experienced professionals from around the world. Bridget Fistula foundation intends to use it to network with other professionals especially those that that do related programs in other parts of the world.
Using social media platforms is essential in social networking and collaboration within an organization. When one articulates one's passion, the leader can make the vision of the organization clearer to all stakeholders. This would help the leader unite with team members and contribute to bringing about confidence because there is a clear set of values (Ambler, 2013). I will use social media, through LinkedIn, to engage with the community and promote employees that are skilled to other
Nancy Collamer states that LinkedIn is"designed to help people find a job, attract clients and customers to others business, build a personal brand or network. The idea is to make the business experience more powerful and user-friendly. LinkedIn is a tool that can help boost a person career." Social media is about giving and engaging. It is about not only gathering information from others but sharing information known to others as well. Contributions in groups are a good way to be
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).
LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more
This paper addresses LinkedIn Corporation. This article explains how Linked in business model works. It describes the form of business LinkedIn is, services it provides, its market position, how the business operates, channels of distribution, the company’s management and present and future company’s sources and uses of funds.
The main objective of the strategy will entail growing one’s social media presence and finding the right connections. Therefore, LinkedIn will be the right tool to integrate to one’s offline job search and career growth. Penetrating the social media sites will require proper planning, determination, creativity and consistency. The main strategy will entail posting quality content to offer industrial advice, periodical reports and corporate analysis (Johnson, 2017).
Critics feel that company’s days of fast-paced growth are numbered. There is also the growing threat of intense competition from Facebook, Google, Monster, and private companies like, Viadeo. We’ve completed a SWOT analysis of LinkedIn
LinkedIn’s most important and beneficial service is that allows it users to network with other professionals online. It is common for full-time students to have little to no work experience to include on their resumes, thus making it challenging to stand out from experienced candidates. Therefore networking is crucial as they can use their connections to obtain second-degree connection from someone who is employed at a specific company they are interested in, and ask for a referral or recommendation (Iyengar, 2017). As seen in the graph below, research states that “85 percent of jobs are found through