Linkedin : A Strong Corporate Culture As The Foundation For Its Success

Through their websites, many other companies are incorporating Social Media. Alone in 2010 there have been 2.5 million websites of companies that have incorporated themselves with Facebook. And now so many more companies are also choosing LinkedIn to employee the most brilliant people. The “fastest

Increasing productivity and sparking motivation in employees, are challenges that managers, businesses, and organizations have struggled with for centuries. While there are many beliefs about which method(s) yield the best results, and what is considered to be the desired result, a ‘one-size-fits-all’ management technique still does not exist. The current movement in psychology, called Positive Psychology, focuses on what is “right” in an individual, and not on their faults. This basic concept is starting to extend its influences into the workplace, making it seem that Positive Psychology may become the key ingredient corporate culture, and all places of employment alike, have needed to promote success and satisfaction in their lines of work.

It allows users to maintain a virtual resume that can be viewed and accessed by certain people with ease, depending on your privacy settings. LinkedIn also makes the process of looking for a job and maintaining a resume simple by filling out a form and pressing submit. With over 200 million users and the vast number of companies that use LinkedIn, it is becoming a social network that can actually be taken seriously and used as a resource. The more professionals and companies that register on LinkedIn as year’s progress, the more useful the social network will become.

There are obvious strengths behind LinkedIn that have made it one of the hottest social professional networking sites/applications around. Aside from being founded and ran by some of the great professionals like Mr. Reid Hoffman and Jeff Reiner (former Yahoo! Executive), LinkedIn has a user-friendly interface and simple but effective designing. It doubles as a career website as well as a social media website, which separates it from a lot of other websites. As mentioned earlier, LinkedIn allows companies to promote products and services on their website, creating more revenue and business opportunities for both sides. The website also complies with Web 2.0, which allows everything on the site run very smooth and efficient. Its’ mobile application takes part in the growing mobility of social media in smartphones, tablets and other mobile devices, creating new ways for people and businesses to connect with one another.

CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to

CSR is the commitment of a company to behave ethically and to improve its employee’s quality of life, while contributing to economic development. Companies are expected to work with CSR and it can be rewarding for both customers and companies. However, CSR can be damaging for a company if it is performed incorrectly. For example, if the organization`s CSR efforts are focused on areas

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

LinkedIn is a website specifically established for the professionals all around the world to network. The website allows people to search for business contacts, manage their professional identity, research firms, join industry groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through networking (Lewis, 2012).

LinkedIn was started by Reid Hoffman in 2002. LinkedIn is about helping customers be more

CSR Stands for: The Corporate Social Responsibility means that any company has the responsibility toward the community such as any social organization, more you work on CSR the more you will build trust and sustainable relationship with people.

Labour Market Competition – Good CSR can aid in the recruitment and retention of graduates. Skilled workers are looking for companies that have more to offer in today's market.

LinkedIn Corporation is the company to study. LinkedIn Corporation operates as a corporation, owned by shareholders. It was founded in 2003 by Reid Hoffman and four others in Mountain View California. The company provides a web-based site for career management as well as professional networking activities. The main objective of the LinkedIn application is for the business to make a profit based on our use of the application. In regards to the users, the main objectives of LinkedIn are to develop a professional network by building a professional profile, nurturing your growing network and generating a professional reputation.

Critics feel that company’s days of fast-paced growth are numbered. There is also the growing threat of intense competition from Facebook, Google, Monster, and private companies like, Viadeo. We’ve completed a SWOT analysis of LinkedIn

The basic functionality of LinkedIn is that it allows users to create profiles, describing their work experience, schooling and training, capabilities, and a photo which is basically used as their resume. Individuals can use their profile as their resume and most employers search through LinkedIn profiles for new employees, so individuals will gain attention from employers without even applying.

CSR can improve the company’s reputation and branding and this in turn improves the prospects for the company to be more effective to attract new customers and increase market share.