Linkedin Vs. Pinterest Marketing Strategy

The social media platform that I will be using is Pinterest. My username will be a variation of my name because I want my Pinterest to be personal and reflect my life as a student; therefore, I will not use anonymity. As I signed up, I noticed that pinterest has the option to sign in with either a Google Plus or Facebook account in addition to using your email and creating a password. This shows me that many people who sign up use their real persona and name and most likely are not using the website anonymously.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Pinterest is the fourth most popular social network in the United States. Pinterest was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra in the year 2009 and was officially launched in March 2010. For those who have no idea on Pinterest, it is a free Web site to create virtual scrapbooks. In order to use the Pinterest it is mandatory for users to register, you can also register via Facebook, Twitter, or e-mail. What makes it different from others is, it is a catalog of ideas which includes categories like food, fashion, crafts, images and videos, DIY etc. Users can “Pin” their favorite videos and images to the pin board created by them to save their collection. I have learned about it in the year 2013. It is a great place to collect information about your favorite topics. I am interested in crafts, so I have created many boards to pin those.

Sharing on Pinterest means creating boards that will be of interest to others. If you're purely promotional all the time, people will stop following your boards. There are group boards you can join if you are sharing interesting knowledge in your niche.

You should use it because it is free, one of the most popular social media websites in the world, and sports fans love to see pictures or videos of the favorite sports team or even just of a sport they participate in personally. You can use Pinterest in other ways to promote your products, but if your business has ties to a professional sports team, and you post pictures or videos of that team, fans will be more likely to remember you. Who Uses Pinterest in Sports Marketing?

The first step is curating your feed to fit your interests. When you click or pin images, Pinterest's algorithm adds these images to your home feed. So, if you've clicked through multiple images before finding that right one, you may load your feed with images that lack inspiration.

Pinterest, the latest social phenomena to hit the masses, is a sharing platform in which you "pin" pictures to your board. The picture sharing

From sending letters by hand transforms into sending emails online. Technology has evolved little by little and is still growing with magnificent ideas. One of the ideas was the creation of Pinterest.

Lastly, I chose to use Tumblr. A few friends that I had spoke to said I would enjoy using Tumblr because it is similar to Pinterest. Pinterest is an application that I love to use. I did agree with my fellow peers that said this site is similar to Pinterest. I liked the various ideas it introduced.

If reinvestment in the other platforms is deemed necessary, we may consider allocating from the Pinterest reserve ($1000)

Pinterest is the world’s catalog of ideas. Follow our official account to discover trending recipes, parenting hacks, style inspiration and other ideas to try (“About Pinterest ,n.d.). Pinterest it a great source for advertising it’s free and easy. The Hair Bow Box can utilize Pinterest by posting pictures and having those pictures shared by the thousands of Pinterest account holders.

Pinterest was founded in 2009 in an office of some sort. It was later launched as a closed beta in 2010. A few months later, it grew to have about 10,000 users. Those numbers increased when they launched the iPhone app in early March 2011. The reason Pinterest was made, according to Business Insider, was “Growing up, Ben Silbermann liked to collect things: stamps, insects, you name it.” This is what started it all. With Pinterest getting popular it allowed businesses to create pages aimed at promoting their companies online. This gained them money and also changed the way of

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Utilizing social network sites to market is extremely inexpensive as well as effective. Social media enables small businesses to overcome the challenges of limited budget, lack of expertise, and positioning against larger competitors. Small businesses are not the same as big businesses and therefore cannot be expected to have the same marketing resources. Competitive advantage often has to be sought from other sources and by other means. Several models of marketing exist that provide guidelines for businesses to survive and grow. However, marketing theory that a large organization uses cannot be generalized to a small business which has different characteristics and requirements. As a consequence, small firms are moving from conventional marketing practices towards more affordable, interactive, and integrated marketing.